Manager of Market Research and Analytics

Radiance Holdings•Remote, US,

1d•$95,000 - $115,000•Remote

About The Position

The Manager of Market Research and Analytics leads data-driven strategy for Radiance Holdings’ real estate operations. The role supports portfolio performance, franchise sales and development, site selection, and organizational growth by evaluating market trends and using technology and analytics to improve decision-making. It oversees analytics projects and collaborates across departments to optimize real estate processes and assets. The position develops market and territory strategies, evaluates location opportunities, supports franchisees through territory and site selection, and prepares analyses and presentations for real estate reviews. It also manages real estate analytics systems and data, including Sitewise and GIS, builds reporting tools and models, and leads additional analytics projects involving marketing, location names, portfolio assessments, occupancy, pricing, and expansion potential. The position is remote, with travel up to 20%.

Requirements

Bachelor’s degree in business, real estate, data science, or a related field.
Proven experience in real estate analytics, market research, or a related field.
Strong understanding of consumer behavior, demographics, retail geography, and site selection.
Knowledge of data analysis tools, GIS systems, and real estate technology platforms such as Sitewise or similar systems.
Proficiency in Excel and PowerPoint.
Expertise in business operations, including territory management, site selection, and market planning.
Strong project management skills and experience handling multiple complex projects simultaneously.
Excellent communication and presentation skills, with the ability to collaborate effectively across teams and with external stakeholders.
Advanced proficiency in market analysis, data visualization, and reporting tools.
Strong analytical skills and ability to transform complex data into actionable insights.
Strategic thinking and ability to identify trends and growth opportunities.
Detail-oriented with strong organizational skills.

Nice To Haves

Experience with data warehouse integration and system transitions, including Asana and HubSpot, is highly desirable.

Responsibilities

Lead real estate analytics supporting strategic growth and site selection for franchisee and corporate locations.
Develop data-driven insights for real estate management, portfolio optimization, and market expansion.
Analyze demographics, traffic patterns, competitor performance, trip to trade, local market conditions, market saturation, whitespace, cannibalization risk, and location opportunities.
Work with franchise development to create market buildout strategies and conduct territory checks.
Lead calls with potential franchisees to discuss market opportunities and suitable locations.
Prepare and validate MUDA territory maps and legal descriptions.
Participate in site selection calls with new franchisees and train them to use market analysis data.
Create confidential territory packages and lead the site analytics portion of franchisee decision days.
Conduct kickoff calls and site research for Woodhouse Day Spas and Sola Salon Studios.
Conduct market reviews for potential new locations, considering demographics, competition, and market saturation.
Discuss expansion readiness and potential locations with existing franchisees.
Prepare review materials and presentations and participate in Real Estate Committee meetings concerning new locations and corporate renewals.
Assess landlord portfolios with the real estate manager for expansion opportunities or lease renegotiation.
Determine long-term needs for company systems and transition systems when needed.
Lead Sitewise operations, including building and automating real estate reports.
Oversee maintenance and improvement of GIS data.
Integrate data warehouse systems to centralize market, site selection, and performance data.
Build and maintain market research models, dashboards, reports, and analytical tools for expansion decisions.
Use AI to support process improvement and learning.
Lead marketing data requests and analysis focused on site-specific performance and customer engagement for Woodhouse Day Spas and Sola locations.
Oversee the location naming project and manage naming changes to maintain brand consistency.
Collaborate on research projects and data requests, including market intelligence and real estate portfolio evaluations for mergers and acquisitions.
Lead special analytics projects, including occupancy and pricing analysis, initiative impact assessments, and evaluation of Sola zones for expansion potential.