Manager of Digital Marketing

Sanford Health•Sioux Falls, SD

1d•Onsite

About The Position

The manager of digital marketing is accountable for leading and executing digital and web strategies to support branding and content efforts, as well as digital consumer experience, for their portfolio of brands and web properties. This is inclusive of site structure and platform integration, SEO and content optimization, web analytics and performance, website governance, online listings management and email marketing. As part of the Integrated Marketing team, the manager of digital marketing is a partner to the Consumer Marketing teams as it relates to strategic planning and digital solutions, is the lead voice for technology and innovation in our approach and delivery, and ensures strategic digital plans are implemented successfully. Collaboration with business subject matter experts to understand and relay business objectives is key. Maintains governance of website standards to ensure data integrity, brand consistency, content quality and user experience. Helps establish and adhere to our collective approach for search engine optimization, site architecture, functionality, interactions, accessibility and analytics. Works closely with the rest of the Integrated Marketing team to develop analytics reporting standards and regularly evaluate and manage the marketing technology stack to support our digital efforts. Partners with creative, content, and performance media teams to develop creative content strategies and engaging visuals, as well as align on distribution, interaction and conversion tracking strategies within web, content and email. Works closely with information technology teams and digital strategy counterparts managing other portfolios to create and prioritize activities for site enhancements and special projects on the digital roadmap for all digital properties across the system. Responsible for coaching, mentoring, inspiring and elevating team members in their work across all touchpoints of a cohesive digital experience. Pushes boundaries through innovative thinking, thrives in solving complex challenges, and has a strong focus on performance and results. Ability to balance the strategic needs associated with building a digital experience for tomorrow while maintaining foundational needs of today is crucial.

Requirements

Bachelor’s degree required, preferably in marketing, advertising, computer science or related field
Minimum three years’ experience managing digital marketing campaigns
Leadership experience within digital marketing teams
Passes and maintains all Google AdWords and BING certifications

Nice To Haves

Experience with Sitecore, HubSpot and Google Analytics strongly preferred

Responsibilities

Leading and executing digital and web strategies
Supporting branding and content efforts
Managing digital consumer experience for brands and web properties
Overseeing site structure and platform integration
Managing SEO and content optimization
Monitoring web analytics and performance
Ensuring website governance
Managing online listings
Executing email marketing strategies
Partnering with Consumer Marketing teams on strategic planning and digital solutions
Acting as the lead voice for technology and innovation
Ensuring successful implementation of strategic digital plans
Collaborating with business subject matter experts
Maintaining governance of website standards
Establishing and adhering to collective approaches for SEO, site architecture, functionality, interactions, accessibility, and analytics
Developing analytics reporting standards
Evaluating and managing the marketing technology stack
Partnering with creative, content, and performance media teams
Developing creative content strategies and engaging visuals
Aligning on distribution, interaction, and conversion tracking strategies
Working with information technology teams and digital strategy counterparts
Creating and prioritizing activities for site enhancements and special projects
Coaching, mentoring, inspiring, and elevating team members