Manager of Marketing & Digital - Herd

Milwaukee Bucks, LLC. • Oshkosh, WI

17h • $50,000 - $60,000 • Onsite

About The Position

The Manager of Marketing & Digital drives and executes the Wisconsin Herd’s marketing strategy, oversees brand growth, optimizes digital performance and is responsible for driving single game ticket revenue. Reporting to the Team President, this role partners cross-functionally and collaborates with the Milwaukee Bucks to deliver impactful, results-driven marketing initiatives.

Requirements

• Bachelor’s degree in marketing, business, sports administration, or a related degree
• At least 5 years of experience in marketing, digital, or similar roles
• Strong writing and communication skills, both technical and creative
• Proficiency in Microsoft Word and Excel
• Ability to prioritize multiple, time-sensitive tasks simultaneously
• Willingness to work non-traditional work hours (including nights and weekends)
• Detail-orientated ability to manage projects from inception through execution
• Proven leadership ability to influence, develop and empower employees to achieve objectives with team approach

Responsibilities

• Supervise and delegate responsibilities to Marketing & Digital team (may include but is not limited to digital intern, Video Content Coordinator, and Graphic Designer)
• Develop and manage media buy plan to ensure return on team advertising through driving walk-up ticket revenue
• Focus on organic growth and engaging fan base on a frequent and consistent basis through digital integration for Public Relations (PR), Community Relations (CR) and Basketball related information which may include but is not limited to: Facebook, Threads, Gyphy, Twitter, Instagram, Snapchat, YouTube and LinkedIn
• Write and develop team’s e-newsletters in collaboration with PR/CR and Ticketing departments
• Manage & consistently update websites layout and content updates
• Attend/lead meetings to plan, strategize and implement new and existing special events
• Day-to-day project management for department
• Work with President and Senior Management to develop and execute Herd brand strategy through short & long-term strategic marketing plans
• Develop e-marketing strategies, including new strategies
• Collaborate with Director of Ticket Sales and Director of Group Sales to analyze, develop and implement marketing & sales campaigns
• Participate in development of promotional events and campaigns to support sales efforts
• Measure advertising & promotional program value to increase effectiveness and reduce costs of sale
• Develop/manage fan and customer surveys, including evaluation of NBA research
• Coordinate internal platforms including but not limited to: Wrike, Slate, Stensul, ClipPro, Formstack, Marketo, Greenfly and Salesforce Marketing Cloud
• Manage Graphic Design & Video Content production internally and in collaboration with Milwaukee Bucks
• Partner with Game Operations and Partnership departments to develop consistent in-arena look & brand by creating and providing in-arena marketing assets (i.e. video board slates, close circuit TV slides, printed materials, etc..)
• Liaison with NBA G League Marketing & Digital to increase exposure using league insight and assets
• Work community events on a frequent and consistent basis to market team at a grass roots level
• Delegate Game Day Responsibilities mentioned below to Marketing Digital Team
• Ensure arena marketing assets are updated prior to games, during and post-game including but not limited to exterior “L-Shaped” reader board, close circuit TVs, in-arena slates, bathroom signage, etc…
• Take photos, videos, and post engaging content live on all Team social platforms in real time
• Create photo albums on respective social platforms
• Capture theme and excitement of game
• Help PR/CR department as needed
• Facilitate digital sponsorship game day activation needs in real time
• Update Team website and social media accounts to reflect updates for a new upcoming season in real time
• Development and production of marketing & sales collateral materials in collaboration with other departments that include ticket design, credentials, digital graphics, sponsorship activation elements and related materials.
• Collaborate with PR/CR & Partnership Activation departments to manage, plan, and implement fan engagement events including but not limited to: Season Ticket Holder events, Bar Network, and Draft Party

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• 401K with company match
• Pet Insurance
• 12 weeks of paid time off for parents to welcome newborns, adopted and foster children
• Unlimited PTO
• Professional Development through our internal learning & development program – Antler Academy
• Employee Resource Groups
• Milwaukee Bucks and NBA League Discounts
• Company Paid Parking and Phone Allowance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager