Manager of Business Development
About The Position
Elderwood is seeking a Regional Business Development Manager to support skilled nursing facilities across the Buffalo and Rochester regions. This position will develop referral relationships, strengthen existing markets, identify new business opportunities, and help facilities achieve census and payer-mix objectives. The role requires consultative sales and market-development experience, ideally from commercial or residential real estate, senior living, healthcare, hospitality, property development, or another relationship-driven industry. A real-estate background is particularly relevant due to the need for strong territory knowledge, disciplined prospecting, market analysis, relationship building, and the ability to move complex opportunities forward. The role supports skilled nursing facilities and business-development activity across the Buffalo and Rochester regions, requiring regular travel to facilities, referral sources, accounts, meetings, and community events. The successful candidate must manage a broad regional territory and maintain a visible presence in both markets. A flexible schedule is also required for occasional evening or weekend meetings and events.
Requirements
- Bachelor’s degree in marketing, management, or a related field
- At least five years of experience in business development, sales, lead generation, or a related field
- Demonstrated ability to develop and execute sales-focused business plans
- Experience building professional relationships and developing new markets
- Ability to conduct market research and translate findings into business-development strategies
- Strong presentation, negotiation, organization, and communication skills
- Ability to track activity, evaluate results, and adjust strategy
- Ability and willingness to travel regularly throughout the Buffalo and Rochester regions
- Flexibility to attend occasional evening or weekend appointments and events
- Ability to read, write, speak, and understand English at an intermediate or higher level to support effective workplace communication
Nice To Haves
- Business-development, sales, or market-development experience in real estate
- Experience in skilled nursing, senior living, healthcare, post-acute care, or referral-based services
- Experience working across multiple sites or managing a regional territory
- Familiarity with healthcare referral patterns, census development, or payer-mix strategy
Responsibilities
- Develop and implement facility-specific business-development plans for established and emerging markets
- Partner with facility administrators to establish business objectives, growth priorities, and measurable goals
- Build relationships with referral sources, healthcare providers, community organizations, and other strategic partners
- Identify new referral channels and market opportunities throughout the Buffalo and Rochester regions
- Conduct market and competitive research to identify trends, service gaps, and opportunities
- Present Elderwood’s services to prospective partners in a professional, consultative manner
- Assess customer feedback and help facility leaders develop appropriate action plans
- Monitor referral activity, market penetration, census opportunities, and business-plan performance
- Recommend strategies and resources to improve the effectiveness of sales and marketing efforts
- Plan and support facility events aligned with business-development objectives
- Promote consistent Elderwood brand awareness throughout assigned markets
- Maintain accurate records of contacts, referrals, new-market activity, and business-plan progress
Benefits
- Medical, dental, and vision insurance
- Life insurance
- 401(k) with employer match
- Paid holidays
- Paid time off
- Career advancement opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
