Business Development Manager

Allient Incorporated•Watertown, NY

23d•$120,000 - $165,000•Remote

About The Position

Allient Inc. is seeking a Manager of Business Development and Strategy to join their team in Watertown, New York (Remote). Allient is a global publicly traded company with three product divisions: Motion, Power, and Controls. This role will focus on the Allient Watertown business unit, which specializes in motion control products, actuation systems, and technology for various markets including agriculture, medical, defense, construction, and material handling. The position will lead domestic go-to-market initiatives, product strategy, and marketing operations, collaborating closely with various internal teams. The goal is to shape product development, drive marketing strategies, and accelerate the go-to-market process for new products, while expanding the company's presence in key markets and developing high-growth, profitable products.

Requirements

Bachelor’s degree in engineering or business, with a technical and/or an advanced degree preferred.
Minimum 8 years of experience in motion control products, systems and technology.
Knowledge of CRM and MS Office.
Applicants must have unrestricted authorization to work in the United States at the time of hire and throughout employment. No visa sponsorship is available for this position.
Ability to develop strong, strategic relationships with key organizational stakeholders.
Demonstrate the ability to learn other Allient products.
Experience with diverse sales channels and proven leadership and ability to drive sales.
Strong understanding of customer and market dynamics and requirements.
Superior verbal and written communication skills.
Excellent listening, negotiating, and presentation skills.

Nice To Haves

Working knowledge of Defense industry budgets, customers, technology and procurement/contractual processes is preferred, as the defense industry is an area of planned growth.
Located near a major airport in the Northeast and ability to travel at least 50% of the time.
Periodically travel to Watertown for key strategic meetings.
Close proximity, with a home base, between Buffalo and Watertown is preferred.

Responsibilities

Develop Go-To-Market (GTM) strategy plan and manage execution across direct, non-direct, and cross organizational teams, including annual revenue plan, revenue forecasting, and strategic GTM plan execution.
Define needed products and develop a roadmap within 90 days based on GTM strategy.
Define and execute Allient Watertown’s product roadmap and marketing strategy.
Lead cross-functional teams to develop and launch new products.
Ensure alignment with Allient’s domestic strategy while supporting global growth.
Oversee the entire product lifecycle from concept to market launch.
Collaborate with R&D, engineering, and sales to define product specifications and features.
Lead market research and competitive analysis to identify trends and growth opportunities.
Develop business cases and ROI analyses for new product initiatives.
Create and execute integrated marketing campaigns across multiple channels.
Develop compelling product messaging, positioning, and value propositions.
Lead brand management and ensure consistent representation across all platforms.
Manage Allient Watertown’s online presence, content creation, and trade show participation.
Collaborate with sales teams to create marketing materials, training programs, and sales tools.
Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
Define key performance indicators (KPIs) and track marketing and product performance.
Lead and directly contribute to opportunity development with the sales engineering team.
Use a sales engineering approach to gain customers by providing expert level product and application knowledge.
Lead and support the customer in the initial engineering (e.g., component and system sizing) and then testing of products or demo systems.
Work with customers to define product, application, and/or system performance and functional specifications.
Internally provide a technical and commercial plan to win projects, which can include business cases for investments in development.
For system-level solutions, work with the internal engineering team to develop customer proposals, define scope of work, define factory acceptance testing, and quote engineering services.
Identify, prospect, and pursue new business opportunities within OEMs, Aftermarket, and other Integrators across target market segments.
Develop and execute strategic plans to grow revenue and meet profit objectives.
Build and nurture strong client relationships by understanding their specific challenges and providing tailored solutions.
Collaborate with engineering teams to design and propose custom solutions incorporating Allient products and other technologies.
Conduct cold and warm calls, lead generation, and follow-ups to convert leads and opportunities into secured projects.
Prepare proposals, quotations, and bid packages in alignment with client requirements and project scope.
Utilize CRM tools (e.g., MS Dynamics) to track leads, opportunities, and pipeline status.
Monitor industry trends, competitive landscape, and emerging technologies to identify new opportunities.
Partner with internal teams to ensure seamless handoff of projects post-award for successful execution.
Provide regular updates to senior management on business development activities and results.