Manager, North America Brand Operations

Visa•San Francisco, CA

18d•$134,600 - $215,300•Hybrid

About The Position

Visa is seeking a strategic, execution-oriented Manager to help make the Visa brand a measurable driver of preference, trust, usage, and profitable growth across North America. This role identifies high-value growth opportunities for the Visa brand, builds the operating models and systems required to scale them, and enables clients and partners to activate them consistently across the next generation of payment experiences. The successful candidate will operate at the intersection of brand strategy, product and experience innovation, client engagement, and business transformation. They will partner across North America Marketing, Product, Sales, Partnerships, Legal, Technology, and Global Brand to embed Visa’s brand earlier and more effectively in experiences that matter to consumers, clients, and partners. This role will have a particular focus on strengthening Visa’s relevance and default position among next-generation consumers while supporting priority audiences and use cases. The Manager will translate regional brand strategy into actionable programs, scalable operating models, and AI-enabled governance capabilities that strengthen the consumer experience, accelerate adoption, reduce approval friction, and protect long-term brand equity.

Requirements

5 or more years of relevant work experience with a bachelor's degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.
7+ years of experience in brand strategy, marketing, payments, consulting, business transformation, product operations, partnership management, or a related field.
Experience working across financial institutions, fintechs, wallets, digital platforms, merchants, commerce ecosystems, or payment products.
Demonstrated ability to translate brand or business strategy into scalable programs, operating models, systems, and measurable outcomes.
Strong understanding of digital consumer journeys and emerging payment experiences, including wallets, embedded commerce, P2P, AI-enabled commerce, or agentic experiences.
Experience influencing product, commercial, legal, technology, and marketing stakeholders in a complex, matrixed organization.
Demonstrated ability to influence without authority, establish shared decision frameworks, and move cross-functional initiatives from ambiguity to execution.
Experience developing client-facing programs, adoption strategies, playbooks, enablement initiatives, or growth frameworks.
Experience applying AI, automation, knowledge management, analytics, or workflow design to improve speed, quality, decision-making, and operational scale.
Strong analytical orientation, including the ability to establish baselines, define success measures, interpret insights, and connect activities to consumer or business outcomes.
Excellent executive communication, storytelling, facilitation, and stakeholder-management skills.

Nice To Haves

6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD

Responsibilities

Identify and prioritize high-value brand and product experience opportunities across digital wallets, fintech platforms, AI-enabled commerce, and emerging payment journeys.
Partner cross-functionally to embed the Visa brand early in experiences that drive consumer preference, trust, adoption, and business growth.
Translate North America brand strategy into actionable initiatives that strengthen Visa's relevance across next-generation consumer experiences.
Establish scalable operating models, decision frameworks, and governance processes that enable consistent brand implementation across North America.
Create shared feedback loops and ways of working across Marketing, Product, Sales, Partnerships, Legal, Technology, and Global Brand teams.
Leverage AI, automation, and knowledge-management tools to simplify decision-making, reduce friction, and improve the speed, quality, and consistency of brand governance.
Develop compelling narratives, playbooks, and guidance that help clients, partners, and internal teams activate the Visa brand across evolving payment experiences.
Lead enablement efforts supporting new brand standards, product-brand initiatives, and strategic growth programs.
Build repeatable adoption models that accelerate implementation, improve client experience, and increase consistency across issuers, fintechs, merchants, and strategic partners.