Manager, Next Best Action Campaign Execution
About The Position
This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python/ Teradata) and expertise in Data-enabled Customer Relationship Management. The role provides support to the Canadian Banking Marketing Team to execute effective and efficient direct marketing campaigns and initiatives. The opportunity involves working with Campaign Design Managers to integrate, build code, and execute effective and efficient direct marketing. The role is responsible for the build and deployment of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.
Requirements
- 3+ years specialty expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python)
- 3+ years’ experience in application of experimental design
- Attention to detail and time management is critical.
- Strong Analytical Mindset
- Ability to build strong lateral relationships through influence
- Strong project management and implementation skills - time management
- Strong problem resolution and decision-making skills
- Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
- Ability to work steadily and accurately under pressure, especially during peak periods
- Strong experience in the financial services industry, including understanding marketing, is an asset
- Continuous improvement mindset
Nice To Haves
- Facilitation Skills
- Strategic mindset
Responsibilities
- Provide complete, accurate and timely Campaign Execution that meets the business objectives
- Responsible for translating technical specifications into code for the timely deployment of Direct Marketing tactics through a variety of channels
- Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meet the business need
- Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities
- Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes.
- Highly skilled at data mining
- Responsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign results
- Demonstrate leadership in process improvement, and coding efficiency
- Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
- Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day-to-day routines by self and team
- Act as Peer coach and share best practice with team
- Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards
- Train and mentor new team members, as needed
Benefits
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
