Associate Marketing Enablement Lead – Next Best Action Decisioning

PNC Bank • Pittsburgh, PA

2d • Onsite

About The Position

The NBA (Next Best Action) Decisioning Associate Marketing Enablement Lead position is on the Audience and Channel Activation team within Marketing Enablement. This job plays a critical role in operationalizing the marketing decisioning engine that drives personalized, real-time customer engagement across marketing channels. The role entails coordinating across teams to ensure new work requests (Actions, Treatments, Campaigns) for the decisioning engine are effectively prioritized and implemented. This involves communicating prioritization decisions to stakeholders while gathering their input, capacity planning, and triages new work requests to assess complexity and determine the right approach. Success requires curiosity, systems thinking, strong organization & problem-solving skills, pattern recognition, clear communication, comfort with ambiguity, and learning agility. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

• Business Process Improvement
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Innovation
• Marketing Function
• Marketing Systems
• Organizational Change Management
• Problem Solving
• 3+ years of relevant / direct industry experience
• Bachelors degree or a comparable combination of education, job specific certification(s), and experience (including military service)

Nice To Haves

• Curiosity
• Systems thinking
• Strong organization & problem-solving skills
• Pattern recognition
• Clear communication
• Comfort with ambiguity
• Learning agility

Responsibilities

• Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives.
• Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working.
• Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution.
• Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework.
• Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability.
• Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management.
• Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes.
• Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
• Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes.
• Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
• Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level