Manager, National & SME Growth

Axios•Washington, DC

5d•$95,000 - $120,000•Remote

About The Position

The big picture: Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative. This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy. The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion.

Requirements

6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
Proven experience growing subscription, membership, or first-party audience businesses
Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
Strong analytical skills across CAC, LTV, attribution, and funnel optimization
Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
Experience launching or scaling new growth initiatives or audience programs

Responsibilities

Own subscriber growth targets across Axios’s national newsletter portfolio
Execute acquisition strategies across paid, owned, and earned channels
Monitor audience composition, growth performance, and acquisition efficiency
Contribute insights and recommendations to weekly growth reporting
Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
Drive diversification away from concentrated acquisition channels
Establish and optimize CAC and conversion benchmarks by audience segment
Partner with Creative on campaign messaging and assets
Build and validate a new SME audience acquisition model
Run experiments around audience-product fit and conversion economics
Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
Make data-driven recommendations on what to scale, refine, or retire
Support national audience expansion through distribution partnerships
Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
Use AI-enabled workflows to improve experimentation, analysis, and campaign execution

Benefits

401(k) with employer match
Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
Employer Health Savings Account (HSA) contribution for the high deductible health plan option
Dental and vision coverage
Primary caregiver 12-week paid leave
Generous vacation policy, plus holidays
One mental health day per quarter
Annual learning and development stipend
$100 monthly work-from-home stipend
Tele-mental health services through Headspace
OneMedical membership, including telehealth services
Personal health advocacy resources through HealthAdvocate
Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
Increased work flexibility for parents and caretakers
Virtual company-sponsored social events
A strong and positive work environment
A commitment to an open, inclusive, and diverse work culture