Manager, Modern Marketing

Henkel group • Culver City, CA

6d • $90,000 - $100,000 • Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• 4+ years of experience across marketing transformation, digital strategy, media, brand management, and/or eCommerce
• Experience supporting a multi-brand portfolio and/or developing playbooks and strategies that enable brands to deliver across marketing topics
• Strong understanding of digital marketing, media fundamentals, customer journeys, Martech, and digital commerce
• Experience working across multiple marketing channels and collaborating with cross functional stakeholders
• Strong analytical mindset with the ability to translate data into actionable business recommendations
• Experience working with agencies, technology partners, and digital platforms
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent communication and stakeholder management skills

Responsibilities

• Support the development and execution of marketing strategies across the Hair Professional portfolio
• Identify scalable opportunities that improve marketing effectiveness and accelerate business growth across brands
• Partner with cross functional teams to support ongoing digital transformation and capability building initiatives
• Support the planning, execution, and optimization of digital marketing initiatives across multiple channels
• Partner with brands, internal stakeholders, agencies, and external partners to improve marketing performance
• Bring media knowledge across paid, owned, and earned channels, including planning, targeting, optimization, and measurement
• Analyze campaign and business performance, translating insights into actionable recommendations
• Help establish scalable reporting, measurement, and governance frameworks that improve consistency across brands
• Identify opportunities to improve marketing effectiveness, operational efficiency, and cross functional collaboration
• Support the regional D2C strategy across the Hair Professional portfolio
• Partner with internal teams and brand stakeholders to identify and execute initiatives that enhance the digital customer experience across owned channels
• Support the optimization of digital commerce platforms, conversion, and customer journeys
• Partner closely with Brand Marketing, AI & Growth Enablement, Social Commerce, IT, Procurement, Legal, Finance, Sales, and other internal stakeholders

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed