Manager, Membership Growth
About The Position
Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large and growing waitlist into a paid membership base. The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth. This is primarily an owned-channel growth role, rather than a paid media role. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus. 2–5 years of relevant experience preferred, but open based on fit.
Requirements
- 2–5 years of relevant experience preferred, but open based on fit.
- Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.
Responsibilities
- Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members
- Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth
- Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences
- Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans
- A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows
- Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion
- Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action
- Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints
- Partner with Events, Marketing, and on-site teams to plan and execute live event activations that drive waitlist growth, paid member sign-ups, and fan engagement
- Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click-through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps
- Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments
Benefits
- health care
- retirement
- vacation
- other paid time off
- additional offerings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
