Manager, Media

McDonald's Corporation•Chicago, IL

1d•$107,684 - $134,605

About The Position

The Media Manager plays a key role on the National Go-To-Market (GTM) Strategy team, leading media planning and strategy initiatives that support system-wide marketing efforts. This role is responsible for developing and executing strategic, insight-driven media plans, fostering strong cross-functional collaboration, and ensuring best-in-class media performance. This position partners closely with National and Field Marketing, agency teams, and Owner/Operators, and reports to the Director of GTM Strategy, Media.

Requirements

4–6 years of experience in media planning and/or buying, including 2+ years in digital media.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Strong understanding of digital, addressable, and omnichannel media ecosystems.
Proven project management skills with the ability to manage multiple priorities simultaneously.
Excellent communication and presentation skills, with confidence presenting to large groups.
Analytical mindset with a passion for testing, learning, and optimization.
Collaborative team player with strong interpersonal skills.
Highly organized, self-motivated, and able to thrive in a fast-paced environment.

Responsibilities

Support the development of national media strategies across key consumer segments for major promotional campaigns.
Translate evolving consumer media behaviors into smart, forward-thinking media plans.
Identify opportunities for innovation and new channel approaches within national campaigns.
Partner cross-functionally to define, measure, and optimize KPIs across all media channels.
Evaluate emerging media trends and technologies to inform future planning.
Collaborate with internal teams and external agencies to ensure aligned, integrated media execution.
Serve as a connector across marketing strategy, consumer insights, content, and communications teams.
Coordinate media inputs required for performance tracking, ROI analysis, and reporting.
Manage timelines and deliverables to ensure campaigns launch seamlessly and on schedule.
Develop clear, compelling presentations and written materials to communicate media strategies, plans, and results.
Contribute to the development of media training tools and curriculum for the broader organization.
Help elevate media knowledge and best practices across teams.
Build and maintain strong relationships with marketing partners, agencies, media vendors, and Owner/Operators.
Act as a liaison between national media agencies and internal marketing teams.
Partner across functions to identify and bring forward innovative marketing opportunities.