Manager, Media Analytics & BI Enablement

CIBC•Toronto, ON

7d•Hybrid

About The Position

Reporting to the Senior Manager, Measurement and Insights, the Manager, Media Analytics & BI Enablement will be responsible for driving advanced data analysis and strategic insights to support Marketing and Media’s digital and direct organizations. This is a senior individual contributor role (not a people manager position), focused on leveraging complex media and marketing data to inform business decisions, optimize performance, and ensure data integrity across platforms.

Requirements

3+ years of progressive experience in enterprise-level Media Data Analysis, ETL processes, and data visualization.
Demonstrated ability to independently interpret complex datasets and drive actionable insights.
Advanced expertise working with media data.
Highly skilled in using Adobe Analytics and paid media platform data to identify trends, diagnose issues, and recommend optimizations.
Proficiency with tools such as Salesforce Marketing Cloud Intelligence (Datorama), Alteryx, Tableau, Power BI, SQL, or similar platforms for data aggregation and visualization.
Analytical thinking and the strategic application of data to influence business outcomes.
Comfortable challenging assumptions, synthesizing data from multiple sources, and communicating clear, data-driven recommendations to senior stakeholders.
Strong working knowledge of media reporting and analytics.
Deep knowledge of Paid Media.
Deep understanding of how media tagging and Adobe tagging work, as well as best practices for tagging implementation.
Seasoned Media Data Analyst: 3+ years of progressive experience in enterprise-level data analysis, ETL processes, and visualization, with a strong track record of independently interpreting and leveraging media and marketing data to drive business results.
Platform Expert: Advanced working knowledge of Salesforce Marketing Cloud Intelligence (Datorama), Adobe Analytics, and media reporting platforms, with the ability to analyze data at a granular level to inform optimization and strategic decisions.
Detail-Oriented Problem Solver: Keen eye for detail, consistently spotting nuances and asking the critical questions that lead to meaningful insights and better outcomes.
Strategic Owner: Operate with an ownership mindset, proactively identifying opportunities, challenging assumptions, and delivering results that make a tangible impact.
Change Leader: Embrace and advocate for change, continuously evolving your analytical approach and staying ahead of industry trends to maximize value.
Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.
Legally eligible to work at the location(s) specified and, where applicable, must have a valid work or study permit.

Nice To Haves

Experience with Power BI, Databricks, or other advanced ETL/data visualization tools.

Responsibilities

Drive advanced data analysis and strategic insights to support Marketing and Media’s digital and direct organizations.
Leverage complex media and marketing data to inform business decisions, optimize performance, and ensure data integrity across platforms.
Act as a subject matter expert in data analysis, visualization, and aggregation tools, with deep proficiency in Salesforce Marketing Cloud Intelligence (Datorama), or similar such Alteryx, Tableau, PowerBI.
Serve as a subject matter expert in data analysis and visualization, with specialized expertise in Adobe Analytics.
Leverage tools for data preparation and visualization, and to extract actionable insights that inform strategic decisions.
Exhibit advanced expertise in media and media reporting, with a comprehensive understanding of paid media data, metrics, and reporting practices.
Connect the dots across multiple data sources, deliverables, and business objectives.
Translate complex data into clear, actionable recommendations that support strategic marketing and media decisions.
Approach data with a critical and curious mindset, proactively identifying trends, patterns, and anomalies.
Independently formulate hypotheses, validate findings, and present well-reasoned conclusions to influence business outcomes.
Tackle challenges head-on by seeking resolutions to issues and engaging the right stakeholders.
Ask insightful questions, facilitate productive discussions, and ensure alignment across teams.
Exhibit exceptional time management and organizational skills, consistently prioritizing and delivering on multiple high-impact initiatives with minimal oversight.

Benefits

Competitive salary
Incentive pay
Banking benefits
Benefits program
Defined benefit pension plan
Employee share purchase plan
Vacation offering
Wellbeing support
MomentMakers, our social, points-based recognition program
Purpose Day; a paid day off dedicated for you to use to invest in your growth and development