Manager Marketing

Cipla•Warren, NJ

25d•Hybrid

About The Position

The In-Line & Private Label Manager Marketing will deliver revenue and sustainable growth for the US Retail In‑line & Private Label portfolio by acting as the commercial hub for operational, financial, and customer‑facing activities. This is an individual contributor role that requires extensive collaboration and the ability to influence without authority—driving alignment, decisions, and execution across Supply Chain, QA/RA, Finance, Sales, Customer Service, Pricing, and external partners (e.g., McKesson, Cardinal/Cencora, CVS). Success depends on building trust, leveraging subject matter expertise, and orchestrating cross‑functional teams to achieve outcomes even without formal reporting lines. The role ensures data‑driven, timely decisions that protect margin, optimize allocations, and maintain high customer service standards.

Requirements

Bachelor’s degree in Business, Pharmacy, Engineering or related field; MBA preferred.
7+ years in pharma/healthcare with US retail generics across in‑line/PL or trade/marketing.
Hands‑on leadership of LBE/MFSC, S&OP inputs, allocations/releases, claims/chargebacks, and key account forums (MAP/business reviews).
Must be authorized to work permanently in the US without Visa sponsorship.
Must be able to work on-site three days per week – Tuesdays, Wednesdays, Thursdays.
Excel/PowerPoint, SAP/ValueTrak, Salesforce, IQVIA; strong data storytelling.

Nice To Haves

Responsibilities

Identify and onboard new private label customers (domestic and international markets).
Build and maintain strong relationships with key accounts, ensuring long-term partnerships.
Develop and execute the Private Label business strategy aligned with company objectives.
Own the P&L for the PL segment, ensuring revenue growth and margin optimization.
Monitor market trends, competitor activities, and pricing dynamics to stay competitive.
Work with R&D and Regulatory teams to identify and develop products for private label opportunities.
Manage product lifecycle from concept to commercialization, including packaging and branding requirements.
Ensure timely product launches and portfolio expansion based on customer needs.
Collaborate with manufacturing, procurement, and logistics teams to ensure on-time delivery and quality compliance.
Optimize supply chain processes to meet customer demand efficiently.
Ensure all products meet regulatory requirements in respective markets.
Track sales performance, forecast demand, and provide regular business reports to management.
Analyze profitability, customer performance, and market trends for decision-making.
Oversee product allocation strategies, inventory management, demand planning, proactive compliance monitoring, and robust failure-to-supply management practices.
Prepare for LBE meetings, participate in Executive Sales & Operations Planning (S&OP), Monthly Operational Review (MOR) meetings, and prepare for Monthly Focus Call (MFSC) meetings, ensuring actionable insights and timely decisions.
Develop annual marketing budgets, long-range strategic plans, pricing reviews, recommend Right of First Refusal (ROFR)/Request for Proposal (RFP) strategies, and identify opportunities for product lifecycle extension.
Conduct ongoing competitive benchmarking, market audits, and identify strategies for differentiation and revenue optimization.
Implement continuous performance improvement programs, optimize stock replenishment processes, and minimize product shortages and wastage through robust logistics management.
Develop competitive intelligence, market trend analysis, forecasting accuracy, chargeback analysis, product compliance tracking, and identification of market opportunities and threats.
Provide pricing pre‑work analysis before Pricing Team review; coordinate ROFR/contract interpretations internally.
Prepare/support MAP and business updates for wholesalers/retailers (e.g., McKesson, Cardinal/Cencora, CVS) with concise, data‑backed narratives; send weekly McKesson SLP projection to enable timely releases for at‑risk orders.
Identify the products that are getting short dated on a monthly basis, work with marketing managers to finalize the product list to generate sales.
Co-ordinate sales of short date products with key customer groups (SoS Rx, Pharmabid) and ensure the sale process is completed.
Ensure that we meet sales target for the year based on sales done through Short dated and overstock product lists.
Minimize Company’s exposure with FTS Claims, prepare details to facilitate dispute with customers, etc.
Reduce Cipla’s payout to customers for FTS claims through timely analysis and decision making on each claim (valid, invalid, dispute).
Work with Finance to understand the FTS claims received by each customer group.
Evaluate the FTS claims received and analyse the validity of claims and suggest the ones to dispute vs accept.
Work with Marketing managers to close the FTS claims and accordingly inform pricing teams to work with customers to get a resolution.
Prepare a monthly, quarterly, annual summary of the FTS claims received on a periodic basis.
Execute the allocation change requests as and when required.
Prepare presentations for key customer meetings that happen on periodic basis.
Prepare presentations with inputs from marketing managers for key conferences such as ECRM, NACDS, other trade shows.
Keep Cipla corporate presentation up to date and make them available to marketing managers.