Manager, Marketing (MMO)
About The Position
Square Enix is a leading publisher of entertainment content, known for franchises including Final Fantasy, Kingdom Hearts, Dragon Quest, NieR, and Life is Strange. The Manager, Marketing guides paid media efforts and supports the development and execution of launch and evergreen campaigns. The role creates assets and programs for game launches, assists with budgeting, defines campaign KPIs, evaluates performance, and recommends optimization. It requires strong project management and collaboration with external agencies and internal stakeholders across Western and Japan MMO groups. The role develops integrated marketing and PR activation programs for game expansions, manages evergreen lifecycle campaigns for live-service products, and works across stakeholder groups to deliver campaigns consistent with brand guidelines and strategic plans. It manages media agencies and plans, reporting and performance analysis, campaign asset distribution, consumer event planning, and co-marketing and licensed partnerships. The Manager shares campaign insights with regional marketing teams and coordinates with cross-functional teams and external partners to support agreed KPIs.
Requirements
- At least 3 years of experience in digital marketing, preferably in a live-service or subscription environment, with a focus on integrated campaign management.
- Strong understanding of paid media channels, including search, social, and programmatic.
- Proficiency with marketing analytics tools and platforms such as Power BI.
- Strong project management skills and ability to prioritize and manage multiple tasks simultaneously.
- Excellent communication and interpersonal skills.
- Critical thinking and problem-solving abilities, with a creative mindset.
Nice To Haves
- Experience in the gaming or entertainment industry.
Responsibilities
- Develop integrated marketing and PR game expansion activation programs, defining KPIs, budgets, and cost per activity.
- Manage evergreen lifecycle campaigns for live-service products, focusing on full-funnel optimization to drive awareness, consideration, and conversion.
- Work with stakeholders to define creative requirements and deliver Evergreen, Winback, and Lapsed player campaigns in accordance with brand guidelines and strategic plans.
- Serve as the primary contact for media buying agencies and manage the creation and optimization of media plans for specific media vehicles, regions, and audience segments.
- Report insights to optimize creative, reach, engagement, and impact across channels.
- Gather and analyze agency data to evaluate campaign performance, identify optimization opportunities, and reallocate budgets to maximize ROI.
- Coordinate with internal teams, external partners, digital agencies, and media agencies on pre-order, launch, and evergreen campaigns, including cross-functional asset delivery.
- Manage asset distribution for owned and paid media channels, ensuring compliance with brand guidelines and localization requirements.
- Develop content calendars and logistical plans for consumer events, using market insights and audience demographics to maximize engagement and brand visibility.
- Build relevant, meaningful, on-brand co-marketing and licensed partnerships with third-party brands.
- Share campaign insights through regional marketing teams to establish campaign best practices.
- Coordinate plans with PR, community, EU territory cross-functional teams, business intelligence, eCRM, merchandise, events, sales, and external partners to deliver against agreed KPIs.
Benefits
- 100% medical, dental, and vision coverage, with the option to add a spouse or domestic partner and children at 2% of the premium.
- Medical FSA and Dependent Care FSA for eligible expenses using pre-tax dollars.
- Wellness programs, including mental health resources, counseling, financial wellbeing support, support for future moms, and a 24/7 Employee Assistance Program hotline.
- Up to 25 days of PTO earned from the start, 13 observed major holidays, and job-protected leave for unexpected life events.
- 401(k) auto-enrollment and employer-match contribution.
- Copies of every game title and discounts on thousands of games in the company library.
- $1,000 referral bonus for referring a new team member.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
