Manager, Marketing

Northcentral Technical College • Wausau, WI

14h

About The Position

The Marketing Manager serves as a senior leadership position within the Marketing & Public Relations team and functions as the College’s marketing project coordination lead. This role oversees the intake, evaluation and prioritization of marketing project requests from across the College, ensuring alignment with institutional goals, objectives and the College’s Strategic Plan. Acting as a central point of coordination, the Marketing Manager balances strategic priorities, available resources and timelines to deliver high-impact marketing initiatives. Reporting to the Director of Marketing & Public Relations, the Marketing Manager provides direct supervision to the Communications Supervisor, Marketing & Design Coordinator and the Brand Specialist, offering strategic direction, coaching and performance oversight. This position is responsible for guiding the development and execution of integrated marketing plans that strengthen the College’s brand, increase awareness of programs and initiatives and support enrollment, engagement and institutional reputation. The Marketing Manager collaborates closely with internal clients across all areas of the College to assess marketing needs, develop comprehensive marketing strategies and support content creation across multiple channels. This role ensures consistent messaging and brand alignment while fostering strong cross-campus partnerships. Through leadership, planning and hands-on collaboration, the Marketing Manager advances the College’s mission and enhances its visibility with both internal and external audiences.

Requirements

• Bachelor's Degree
• 4 Years Experience
• Ability to read, write, analyze and interpret complex documents; present topics to internal and external individuals of all levels.
• Ability to accurately add, subtract, multiply, and divide in all units of measure; compute rate, ratio, and percent.
• Ability to define problems, collect data, establish facts, and draw conclusions to critically create resolutions; interpret instructions in mathematical or diagram form with abstract and concrete variables.
• Ability to manage and track document changes; create, modify and format templates and files; ability to use multiple computer screens and multitask in several computer applications.
• Ability to understand complex concerns and formulate solutions; communicate professionally with various audiences in different situations.

Responsibilities

• Marketing Leadership Serve as a senior marketing leader within the Marketing & Public Relations team, by executing and operationalizing the strategic direction established by the Director of Marketing. Ensure marketing strategies and activities align with the College’s mission, Strategic Plan and institutional priorities. Support the Director of Marketing & Public Relations in advancing the College’s brand, visibility and reputation.
• Marketing Project Intake, Planning, and Prioritization Manage the centralized intake, evaluation and prioritization of marketing project requests from across the College using a project management system. Assess project scope, timelines, audiences, and strategic value to determine prioritization and resource allocation. Establish and maintain clear project workflows, timelines and communication expectations for campus partners. Serve as a primary point of contact for internal clients seeking marketing support.
• Supervision and Personnel Management Provide direct supervision of assigned staff, including the Marketing & Design Coordinator and Brand Specialist. Assign work, set priorities and monitor progress to ensure timely and high-quality completion of projects. Conduct performance evaluations, provide ongoing feedback and support professional development of staff. Foster a collaborative, inclusive and service-oriented work environment.
• Marketing and Campaign Development Collaborate with the Director to develop integrated marketing plans for academic programs. Carry out implementation of marketing plans to ensure alignment with strategy, brand standards and timelines. Collaborate with faculty, staff and administrators to define marketing goals, target audiences, messaging and tactics. Ensure marketing efforts utilize appropriate channels, including digital, print, social media, web, email and media outreach.
• Brand Management and Messaging Ensure consistent application of the College’s brand identity, voice and visual standards across all marketing materials. Provide guidance on messaging and storytelling to support enrollment, engagement and community awareness. Partner with the Brand Specialist to uphold and evolve brand standards as needed.
• Content Development and Review Collaborate with internal stakeholders on the development of marketing content, including written, visual and digital materials. Review and approve marketing content for accuracy, clarity, accessibility and brand consistency. Provide editorial and strategic guidance to improve the effectiveness of marketing communications.
• Campus Collaboration and Client Engagement Build and maintain effective working relationships with departments and staff across the College. Serve as a marketing advisor to internal clients, helping translate programmatic goals into effective marketing solutions. Provide consultation and guidance on marketing best practices and processes.
• Assessment and Continuous Improvement Assist in establishing benchmarks and evaluating the effectiveness of marketing initiatives and campaigns. Use data, feedback and institutional priorities to inform planning and continuous improvement. Identify opportunities to improve marketing processes, workflows and service delivery.
• Other Duties as Assigned Serve on College committees, task forces or working groups as assigned. Perform other related duties in support of the College’s mission and goals.

Benefits

• Employees are offered an amazing Total Rewards package with competitive salaries, excellent benefits, and generous paid time off – including two paid closures for the winter holiday (Christmas – New Year) and summer (week of July 4th), for most full-time positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees