Manager, Marketing

W.C. Bradley Co.•Columbus, GA

18d•Onsite

About The Position

The Marketing Manager should be a dynamic leader, who possesses the ability to flex with the ever-changing scope and scale of the real estate division, including an ability to travel to markets across the southeastern United States. They will lead the marketing, public relations and market research efforts across the W.C. Bradley Real Estate portfolio and reports directly to the Director of Property Management. This role is responsible for driving market intel, brand awareness, lead generation, and asset performance. The Marketing Manager oversees market research, paid media strategy, marketing performance, budget development and monthly management/reporting, while also leading day-to-day efforts of the marketing team. This role partners with internal team members and oversees external vendors and partners, as needed, to ensure alignment with business objectives and continued portfolio management and success.

Requirements

Bachelor’s degree in marketing, Business Administration, Communications, or related field
3–6+ years of experience in marketing, with experience in digital strategy and campaign management preferred
Strong experience with paid media platforms including Google Ads and Meta
Ability to analyze performance data and drive optimization strategies
Experience managing budgets and marketing spend
Strong leadership and project management skills
Excellent communication and cross-functional collaboration abilities
Strategic thinker with a results-driven mindset
Ability to manage multiple priorities in a fast-paced environment
Ability to maintain regular and predictable attendance
Ability to work in a constant state of alertness

Responsibilities

Partner with Property Management and Investments to lead research across target markets
Maintain deep understanding of market conditions, growth drivers, and tenant segments (commercial, retail, residential)
Conduct market comps, site visits, and competitive analysis
Analyze historical data (vacancy, absorption, rents, concessions, growth, pipeline)
Deliver summarized insights, recommendations, and presentations to senior leadership
Develop and execute portfolio-wide marketing strategies aligned with leasing and sales goals
Lead annual, asset-level campaigns across digital, social, email, PR, and traditional channels
Oversee brand positioning and go-to-market strategies for new and existing properties
Manage naming, logos, collateral, websites, social media, and onsite marketing
Support asset disposition efforts with presentations for leadership, committees, and Board
Ensure consistency and quality across all marketing platforms
Develop and manage PR strategy including media, press, influencer coordination, and crisis communication
Identify and secure media and influencer opportunities
Coordinate sponsorships to enhance visibility
Plan and execute events (grand openings, activations, community programs)
Lead paid media strategy (Google Ads, Meta, etc.)
Monitor, analyze, and optimize campaigns to maximize ROI
Establish KPIs and deliver monthly performance reporting
Translate data into actionable insights and recommendations
Manage online reputation across Google, Yelp, and ILS platforms
Develop and manage marketing budgets across assets
Oversee forecasting, spend allocation, and financial tracking
Coordinate invoicing with finance teams
Manage agency and vendor relationships with performance oversight
Evaluate and implement tools to improve efficiency and impact
Lead, mentor, and develop the marketing team
Oversee execution of campaigns, content, and events
Align marketing efforts with leasing, operations, and leadership
Collaborate with sister companies and cross-functional teams
Partner with Property Management to enhance customer experience
Identify and manage strategic partnerships and collaborations
Drive cross-promotional opportunities across assets
Support initiatives that strengthen long-term portfolio performance
Monitor market trends, competitors, and best practices
Provide ongoing strategic recommendations to leadership
Attend key meetings, events, and activations
Perform additional duties as assigned