Manager, Marketing

George's Inc•Springdale, AR

About The Position

The Marketing Manager has overall responsibility for planning and executing the day-to-day marketing strategy. The role is accountable for developing well-rounded, strategic and creative plans for the company’s various brands and product lines. This role will interact face-to-face with internal and external customers, specifically: foodservice, retail and corporate.

Requirements

Bachelor’s Degree in Business Administration, Marketing, Communication or related field
3+ years of experience in marketing environment
Strong interpersonal relationship and communication skills, both verbal and written
Strategic, critical thinker with strong problem-solving skills
Excellent planning and organizational skills with ability to multi-task and prioritize projects
Ability to work effectively both independently and as part of a team
Mastery of project management, including the ability to prioritize work, manage the demands of fast-paced projects + tight deadlines
Knowledgeable about digital analytics, SEO and website platforms
Good understanding of graphic/image file formats and specifications
Understanding of interacting with and managing demanding client needs
Strong Microsoft Excel, PowerPoint, and Word skills

Nice To Haves

Familiar with Adobe Creative Suite
Experience with foodservice research providers (ie: Technomic; Datassential; Mintel; NPD; etc.) is a plus.
2 years’ work experience managing multiplatform marketing campaigns for a food based retailer and/or foodservice operators

Responsibilities

Oversee implementation of the Marketing strategy – including campaigns, events, digital marketing, and Public Relations.
Work closely with SVP of Foodservice to provide support to foodservice sales team.
Develop and deliver marketing and communications strategies for the organization. Including but not limited to external and internal customer campaigns; new and existing foodservice and retail products/brands; events; digital marketing; Public Relations, etc.
Work closely with Sr. Director of Marketing developing/executing digital strategies for all branded websites and social media platforms including but not limited to: Facebook; Instagram; LinkedIn; etc.
Undertake continuous analysis of competitive environment and consumer trends and aligns AOP goals with these market insights.
Ensures alignment with strategy and brand, establishes priorities, and recommends resource tradeoffs.
Reviews return on investment trends to ensure effective budget management across the business and makes recommendations for improvements.
Collaborates with marketing leadership and other stakeholders to drive execution and success of projects.
Research and identify areas of opportunity for the betterment of George’s Inc. and our customers.