Manager, Marketing, LAC

Brother International Corporation • Miami, FL

13d • Remote

About The Position

The Manager, Marketing, LAC develops and executes go-to-market, channel, and product plans to generate demand, accelerate sell-out, and support profitable growth for Brother’s Printing, Scanning, and Labeling portfolio. The role focuses on Central America, the Caribbean, Colombia, and Ecuador. It collaborates with Sales, Operations, Product, Finance, HR, Legal, and other internal groups to develop strategies and execute plans that achieve sales and budget goals and grow market share.

The manager leads multiple concurrent projects across countries, categories, and channels, establishing priorities, owners, timelines, and budgets. The position also leads cross-functional teams and works with agencies, vendors, and channel partners, including retailers, eCommerce players, resellers, distributors, and end users. This is a remote, field-based role with no fixed office schedule.

Requirements

• Bachelor’s degree or equivalent experience in Business, Marketing, or a related field is preferred.
• At least 7 years of relevant experience spanning the specified marketing, product/category management, project management, and analytics areas.
• Experience developing and executing go-to-market, channel, or trade marketing plans in Latin American markets.
• Experience driving measurable sell-out growth through retail, reseller, and eCommerce campaigns and programs.
• Experience in overall product or category management.
• Experience managing multiple concurrent projects across countries, categories, budgets, and teams.
• Experience analyzing sales, inventory, and promotion data to improve performance.
• Spanish and English language skills.
• Proficiency with MS Office, including Excel, Word, PowerPoint, Access, and Outlook.
• Ability to prioritize simultaneous projects across markets and channels, manage dependencies, and deliver within agreed budgets and tight deadlines.
• Ability to lead cross-functional execution and influence internal teams and channel partners through accountability and strong working relationships.
• Ability to validate commercial data and translate insights into measurable actions.
• Knowledge of Latin American retail, distribution, shopper behavior, and local market dynamics.
• Accountability for results, with evidence of improving sell-out and investment effectiveness.
• Excellent verbal, written, and interpersonal communication skills.
• Excellent presentation skills and ability to present to all levels of the organization.

Nice To Haves

• Direct experience in Central America, the Caribbean, Colombia, or Ecuador.
• Experience with data visualization software such as Power BI, Tableau, or equivalent.
• Experience with design tools such as Canva, Adobe Creative Suite, or similar.

Responsibilities

• Develop go-to-market, channel activation, and sell-out plans with Sales and partners for physical retail and eCommerce.
• Develop retail and reseller partner programs and co-create promotional, pricing, and other joint initiatives to expand marketing reach and drive demand.
• Drive consumer demand through channel media, in-store displays, point-of-sale materials, retailer salesperson training and incentives, and promoter or merchandiser programs.
• Monitor sell-out, stock availability, and inventory rotation by account and SKU, and coordinate corrective actions with Sales and Operations.
• Coordinate content, creative assets, digital media, and partner communications with specialists, agencies, and corporate teams.
• Execute the annual marketing plan, integrated project calendar, and budget across markets and channels.
• Design and execute marketing campaigns, seasonal promotions, and partner initiatives, establishing ownership, scope, milestones, and success metrics.
• Manage agencies and vendors against deliverables, timelines, budgets, and performance expectations.
• Review project delivery and budget performance, implement corrective actions, conduct post-implementation reviews, and improve return on investment through testing and learning.
• Coordinate promotion mechanics, approvals, funding, and processing with Finance/Credit, Sales, and Operations.
• Analyze and optimize product lineups, product lifecycles, and pricing to improve competitiveness across business areas and territories.
• Lead MSRP and street-price monitoring and adjustments with Sales.
• Lead product launches, including lineup, certification, product availability, channel training, partner activation, and demand generation, in coordination with relevant teams.
• Provide product expertise and guidance, serve as a subject matter expert, and execute training plans for internal and external partners.
• Analyze sell-in, sell-out, inventory, pricing, and promotion data by country, channel, account, and SKU; track sales uplift and return on marketing investment against targets.
• Align sell-out and inventory goals with Sales and Operations using available, validated data.
• Present reports to management as needed.

Benefits

• Comprehensive health, vision, and dental insurance, effective from the first day of employment.
• 401(k) retirement savings plan with a match of up to 100% of the first 4% of employee contributions; employer matches vest immediately.
• Educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.
• 15% bonus at 100% of target, with potential to achieve above target subject to company performance and the applicable bonus plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager