Manager, Marketing Strategy

Philips • Nashville, MA

1d • $110,000 - $174,720 • Onsite

About The Position

Manager, Marketing Strategy As Global Marketing Strategy Manager, you will support the execution of global marketing priorities by translating established strategies into actionable programs, tools, and assets that enable consistent adoption across markets and categories. Working in close collaboration with cross‑functional and regional teams, you will help operationalize strategy, strengthen value‑based communication, and support data‑driven decision‑making. Your role: Translate the global marketing strategy into actionable toolkits, frameworks, and communication assets to support consistent execution across regions, markets, and categories. Work with regional teams to support adoption, training, and continuous improvement of marketing and value programs, incorporating feedback to refine tools, processes, and content. Support strategy updates by gathering and consolidating cross‑functional inputs, synthesizing trends and insights, and assisting in preparation of executive‑ready materials to support leadership reviews and alignment. Support execution of the claims program by contributing to the development, rollout, and ongoing maintenance of the unified claims framework (“5 Promises”) and the consolidated claims roadmap. Partner with medical, pricing, analytics, and clinical evidence teams to track substantiation progress and maintain required documentation. Support the creation and maintenance of value demonstration tools (e.g., impact or value models) and ensure market‑ready packaging of value communication assets for use by commercial and marketing teams. Evaluate and support growth opportunities, commercial models, and engagement strategies through market sizing, segmentation, and analysis of customer, market, and key opinion leader (KOL) insights. Support development of event strategy narratives, messaging, and content for global events (e.g., HIMSS), coordinating cross‑functional storytelling inputs to ensure alignment with enterprise themes and customer decision journeys.

Requirements

• You’ve acquired 4 + years of experience in B2B medical device marketing, product marketing, strategy, campaign management, or similar roles, with demonstrated effectiveness in cross‑functional environments.
• Your skills include strong strategic and analytical skills, with the ability to synthesize complex information into compelling narratives and operationalize strategy into practical outputs, Veeva PromoMats, PowerPoint and Excel, with the ability to create executive‑ready materials.
• You have a Master’s degree, required in Marketing, Business, Science, Economics, or a related field.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position .
• You possess a continuous improvement mindset, with independent, outcome‑driven strategic thinking and a bias for action and must be willing to travel up to 25%.

Nice To Haves

• Experience in hospital or ambulatory patient monitoring markets, products, and customer environments as well as working with claims and evidence, opportunity evaluation, value‑based selling, and strategic planning, preferred.

Responsibilities

• Translate the global marketing strategy into actionable toolkits, frameworks, and communication assets to support consistent execution across regions, markets, and categories.
• Work with regional teams to support adoption, training, and continuous improvement of marketing and value programs, incorporating feedback to refine tools, processes, and content.
• Support strategy updates by gathering and consolidating cross‑functional inputs, synthesizing trends and insights, and assisting in preparation of executive‑ready materials to support leadership reviews and alignment.
• Support execution of the claims program by contributing to the development, rollout, and ongoing maintenance of the unified claims framework (“5 Promises”) and the consolidated claims roadmap.
• Partner with medical, pricing, analytics, and clinical evidence teams to track substantiation progress and maintain required documentation.
• Support the creation and maintenance of value demonstration tools (e.g., impact or value models) and ensure market‑ready packaging of value communication assets for use by commercial and marketing teams.
• Evaluate and support growth opportunities, commercial models, and engagement strategies through market sizing, segmentation, and analysis of customer, market, and key opinion leader (KOL) insights.
• Support development of event strategy narratives, messaging, and content for global events (e.g., HIMSS), coordinating cross‑functional storytelling inputs to ensure alignment with enterprise themes and customer decision journeys.

Benefits

• Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees