Manager, Marketing Platform & Process Adoption
About The Position
Our Marketing Operations team sits within the Corporate Marketing function and serves as a globally focused, enterprise team responsible for advancing marketing capabilities at Baxter and improving how marketing works across the organization. Reporting to the Director of Marketing Operations, you will lead the adoption of marketing platforms, processes, and governance frameworks across the global marketing organization. Your primary focus will be helping teams successfully navigate change, ensuring new capabilities are understood, embraced, documented, and embedded into everyday workflows. You will partner closely with the Marketing Technology Manager, business unit marketers, sales, and commercial excellence teams to drive organizational readiness, stakeholder alignment, user adoption, and measurable business outcomes. Success in this role is not just implementing change, but ensuring it is sustained over time and delivers lasting value.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Organizational Development, Operations, or a related field.
- 3+ years of experience leading organizational change, business transformation, adoption, enablement, or marketing operations initiatives.
- Demonstrated success leading the adoption of new technologies, processes, or organizational initiatives across diverse stakeholder groups.
- Strong understanding of change management principles, stakeholder engagement, communications, training, and organizational readiness.
- Exceptional communication, facilitation, and influencing skills, with the ability to build alignment across a highly matrixed organization.
- Experience developing training programs, enablement strategies, documentation, and adoption measurement frameworks.
- Strong organizational and analytical skills, with the ability to manage multiple initiatives and use data and feedback to demonstrate impact.
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Nice To Haves
- Experience supporting enterprise technology implementations, marketing platforms, CRM systems, or MarTech ecosystems is strongly preferred.
Responsibilities
- Lead change management efforts associated with new marketing technologies, processes, governance models, and organizational initiatives.
- Develop and execute adoption strategies that drive awareness, readiness, engagement, and long-term utilization of marketing platforms and capabilities.
- Partner with the Marketing Technology Manager to develop rollout plans, communication strategies, training programs, success metrics, and adoption targets for new capabilities.
- Design and deliver training, workshops, office hours, enablement resources, and ongoing support programs for global marketing teams.
- Establish feedback mechanisms and adoption metrics to measure effectiveness and identify opportunities to strengthen adoption.
- Partner with process and platform owners to ensure marketing processes, governance standards, and best practices are clearly documented, communicated, and consistently maintained.
- Maintain and evolve a centralized repository of marketing processes, governance documentation, platform resources, and training materials to support onboarding, consistency, and organizational continuity.
Benefits
- medical and dental coverage that start on day one
- insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
- Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
- 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
- Flexible Spending Accounts
- educational assistance programs
- paid holidays
- paid time off ranging from 20 to 35 days based on length of service
- family and medical leaves of absence
- paid parental leave
- commuting benefits
- Employee Discount Program
- Employee Assistance Program (EAP)
- childcare benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
