Manager, Marketing Planning And Strategy - Internal Content Strategy - Walmart Connect

Walmart • Hoboken, NJ

1d • Onsite

About The Position

Walmart Connect is redefining retail media by connecting brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences across digital, social, and in-store environments. As Walmart’s closed-loop media business, the mission is to help brands grow while enhancing the shopping experience for customers. This role is for a strategic and systems-minded Manager, Internal Content Strategy to join the Brand & Content Strategy team. The primary responsibility is to lead the development and scaling of how associate-facing content is created and coordinated across Walmart Connect. This involves bringing structure and consistency to a fragmented landscape by developing and maintaining a scalable internal content architecture. The Manager will define org-wide standards, governance, and workflows to enable content scaling across teams, improving clarity, coordination, and the overall associate experience. This includes building and implementing foundational systems like editorial guidelines, standardized templates, a centralized content calendar, and distribution practices for associate-facing content (e.g., internal newsletters and team-specific updates). The role also aims to streamline existing processes to reduce redundancy and overlap. Over time, the focus will shift to optimizing content strategy and internal distribution channels, elevating key associate moments (e.g., quarterly town halls, in-office experiences), and driving stronger engagement through intentional programming and performance measurement.

Requirements

• 5+ years of experience in internal communications, content strategy, marketing, or a related field.
• Understanding of the advertising or retail media industry preferred.
• Experience developing and managing internal content strategies and programs in a cross-functional organization.
• Exceptional writing and editorial skills, with the ability to translate complex information into clear, engaging content.
• Experience owning and evolving content across multiple channels (e.g., newsletters, events, internal platforms).
• Experience supporting or leading internal events such as townhalls.
• Strong organizational and project management skills, with a process-oriented approach.
• Demonstrated ability to build and implement systems, frameworks, and processes across teams.
• Experience establishing or using performance metrics to evaluate content effectiveness and inform optimization.
• Ability to balance strategic thinking with strong attention to detail, translating high-level direction into clear, executable content and programs.
• Strong cross-functional collaboration skills and ability to drive alignment and adoption across teams.
• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Nice To Haves

• Marketing or related field Masters: Business Administration

Responsibilities

• Serve as the lead for internal content and engagement strategy for Walmart Connect, establishing centralized ownership and governance across associate-facing content and channels.
• Build, implement, and maintain foundational systems for the internal communications architecture, including standardized templates, editorial guidelines, and a centralized content calendar to drive consistency and adoption.
• Audit and streamline existing associate-facing content to improve clarity, reduce redundancy, and eliminate overlapping timelines across teams.
• Own and optimize content distribution channels, including email lists and audience segmentation.
• Partner with senior leadership, Corporate Communications, and cross-functional teams to align messaging and ensure consistency across key initiatives.
• Own and evolve core internal content channels, including the monthly newsletter and broader associate-facing content.
• Lead content development and programming for key associate moments, including quarterly town halls.
• Maintain and evolve governance for the internal content ecosystem, providing guidance to cross-functional teams on content cadence, timing, and best practices to drive consistency and engagement.
• Identify opportunities to enhance storytelling, engagement, and the overall associate experience across channels.
• Own and evolve a content performance framework, including KPIs and benchmarks, using insights to continuously optimize content and channel effectiveness.

Benefits

• Medical coverage
• Vision coverage
• Dental coverage
• 401(k)
• Stock purchase
• Company-paid life insurance
• PTO (including sick leave)
• Parental leave
• Family care leave
• Bereavement
• Jury duty
• Voting
• Short-term disability
• Long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U (Walmart-paid education benefit program for full-time and part-time associates)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager