Manager, Marketing Planning and Strategy - Digital Asset Management (DAM) Librarian

Walmart • Bentonville, AR

1d • $80,000 - $155,000 • Onsite

About The Position

As marketing evolves through increasingly complex content ecosystems, growing asset volumes, and expanding digital channels, Sam’s Club is focused on ensuring that content is structured, governed, and accessible to drive efficiency and consistency at scale. The Manager, Digital Asset Management (DAM) Librarian plays a critical role in operationalizing this foundation. This role sits at the intersection of Marketing Strategy, Creative, Brand, Legal/Compliance, Channel teams (Ecom, Paid, Non-Paid), and Product/Technology—ensuring digital assets are properly governed, easily discoverable, and aligned to business and operational needs. You will bring clarity and structure to complex, cross-functional content workflows—translating business requirements into scalable DAM frameworks, metadata strategies, and operational processes. You will serve as a subject matter expert for DAM governance, taxonomy, and asset lifecycle management, driving alignment between business priorities and DAM platform capabilities.

Requirements

• 5–8 years of experience in Digital Asset Management (DAM), Marketing Operations, Content Operations, or related fields.
• Experience working cross-functionally with both business stakeholders (Creative, Brand, Marketing) and technical teams (Product, Engineering).
• Strong expertise in metadata strategy, taxonomy design, controlled vocabularies, and information architecture.
• Experience establishing or managing asset intake, review, and approval workflows within a DAM system.
• Familiarity with enterprise DAM platforms and broader marketing technology ecosystems.
• Strong project management and stakeholder alignment skills, with the ability to operate effectively in a matrixed organization.
• Ability to translate business needs into structured DAM requirements and scalable processes.
• Analytical mindset with a focus on process improvement, governance, and operational efficiency.
• Strong communication skills with the ability to simplify complex DAM concepts for diverse audiences.
• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Nice To Haves

• Exposure to automation or AI-assisted metadata tagging, content classification, or workflow optimization is a plus.
• Masters: Business Administration Marketing or related field

Responsibilities

• Digital Asset Management (DAM) Governance & Strategic Ownership: Own and evolve the DAM governance framework, including metadata standards, taxonomy, naming conventions, and access controls. Serve as the subject matter expert (SME) for DAM strategy, influencing enterprise standards and best practices. Partner with Creative, Brand, Legal, and Compliance stakeholders to ensure rights management, licensing, and usage governance are consistently applied. Drive adoption of governance standards across business teams through influence, documentation, and enablement.
• Metadata & Taxonomy Leadership: Design and maintain scalable metadata schemas, controlled vocabularies, and taxonomy structures aligned to business and user needs. Lead initiatives to improve asset discoverability, search relevance, and reuse through structured metadata strategies. Establish quality benchmarks and audit mechanisms to ensure metadata accuracy, consistency, and completeness. Act as the escalation point for complex taxonomy or metadata challenges.
• Asset Lifecycle & Operational Excellence: Own end-to-end asset lifecycle processes including ingestion, metadata enrichment, versioning, archival, and expiration policies. Define and optimize workflows that ensure assets are organized, compliant, and efficiently managed at scale. Conduct audits and implement controls to maintain a high-quality, compliant asset repository.
• Asset Intake, Review & Approval Governance: Serve as the final gatekeeper for all assets entering the DAM, ensuring alignment with metadata standards, taxonomy, naming conventions, and quality requirements. Review and approve assets prior to publication to ensure brand compliance, legal/rights adherence, and metadata completeness. Establish and manage intake and approval workflows, including required fields, validation rules, and escalation paths. Partner with Creative, Brand, and Legal teams to resolve asset discrepancies, compliance issues, and approval exceptions. Reject or route back assets that do not meet established standards, providing clear guidance for remediation. Continuously refine intake processes to improve speed, accuracy, and consistency of asset onboarding.
• Cross-Functional Influence & Enablement: Lead cross-functional alignment with stakeholders to improve DAM usage and integration into business workflows. Develop and deliver training, documentation, and best practices to increase DAM adoption and effective usage. Act as a trusted advisor to partners, translating business needs into DAM structure and governance solutions.
• Platform Optimization & Continuous Improvement: Identify gaps in DAM processes, tools, and workflows; recommend and drive improvements in partnership with Product and Engineering teams. Influence DAM platform roadmap by advocating for features that enhance metadata management, searchability, and user experience. Define and track KPIs such as asset reuse, search success rate, and metadata completeness to guide optimization efforts. Leverage data and user feedback to continuously improve DAM performance and scalability.

Benefits

• Beyond our great compensation package, you can receive incentive awards for your performance.
• Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level