Manager, Marketing Operations

Entergy • New Orleans, LA

8d • Hybrid

About The Position

The Manager of Marketing Operations leads a team of marketing analysts and Salesforce Marketing Cloud engineers responsible for the tactical execution of customer communication strategies. This role serves as the critical bridge between strategy and execution, ensuring that campaigns, programs, and regulatory communications are delivered accurately, on time, and at scale across utility service territories. The Manager oversees the day-to-day operations of the marketing technology stack, drives continuous process improvement, and fosters a high-performing team culture focused on quality, accountability, and customer impact.

Requirements

• Bachelor's degree in business, marketing, or a related field. In lieu of a degree, an equivalent combination of education and relevant job experience will be considered.
• 5+ years of experience in marketing operations, marketing technology, or a related field.
• 2+ years of people management experience with demonstrated ability to lead both technical and analytical team members.
• Solid understanding of marketing automation platforms, with Salesforce Marketing Cloud experience strongly preferred.
• Proven ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment.
• Strong cross-functional collaboration skills with experience working alongside strategy, IT, and compliance stakeholders.
• Familiarity with data governance, privacy compliance, and regulatory communication requirements.
• Excellent written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences and business requirements for technical teams.
• Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.

Nice To Haves

• Experience in a regulated utility, energy, or public sector environment.
• Familiarity with utility customer data environments and platforms such as SAP IS-U, Oracle CC&B, or similar CIS/billing systems.
• Exposure to demand-side management, low-income assistance programs, or rate case communications.
• Experience with project management tools such as Jira, Asana, or Smartsheet.
• Salesforce Marketing Cloud certification or demonstrated platform fluency.

Responsibilities

• Directly manage a team of marketing analysts and Salesforce Marketing Cloud engineers, providing coaching, performance management, and professional development support.
• Set clear team priorities, workload balance, and delivery expectations in alignment with Marketing Strategy group objectives.
• Foster a collaborative, solutions-oriented team culture that values data integrity, technical excellence, and continuous improvement.
• Conduct regular one-on-ones, performance reviews, and career development conversations with direct reports.
• Partner with HR and senior leadership on workforce planning, hiring, and talent development initiatives.
• Translate marketing strategies and program briefs received primarily from the Marketing Strategy group into actionable execution plans for the operations team.
• Oversee end-to-end campaign and communication delivery across email, SMS, and digital channels.
• Establish and enforce intake, prioritization, and project management processes to ensure the operations team can efficiently absorb and execute on incoming strategy requests.
• Serve as the primary point of contact between Marketing Operations and the Marketing Strategy group, ensuring alignment on timelines, requirements, and deliverables.
• Identify and escalate risks, capacity constraints, or execution gaps that may impact campaign delivery or compliance.
• Co-develop execution approaches and contribute to marketing roadmap planning in partnership with the Marketing Strategy group and Marketing leadership.
• Oversee the health, governance, and performance of the Salesforce Marketing Cloud platform across all utility customer segments and operating companies.
• Ensure marketing data integrity, segmentation accuracy, and compliance with CAN-SPAM, TCPA, and state PUC requirements across all outbound communications.
• Partner with IT, CRM, and enterprise data teams to maintain reliable data flows between Marketing Cloud and upstream utility systems including CCS, AMI, OMS, and billing platforms.
• Champion adoption of platform capabilities, automation, and analytics tools that improve team efficiency and campaign effectiveness.
• Own enterprise platform strategy and drive investment decisions in collaboration with senior leadership (Senior Manager).
• Define and track key operational metrics including campaign delivery rates, platform uptime, execution cycle times, and team productivity.
• Partner with the Marketing Strategy group and senior leadership to report on program performance, execution quality, and operational health.
• Drive a culture of measurement and continuous improvement, using data to identify bottlenecks, optimize workflows, and elevate team output.
• Present operational performance and strategic recommendations to VP-level and executive stakeholders (Senior Manager).

Benefits

• As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager