Manager, Marketing M&A Strategy & Integration

Salesforce•Atlanta, GA

About The Position

Join Salesforce's Marketing M&A Strategy & Integration team and help shape how acquired companies become part of Salesforce's business and go-to-market ecosystem. The role supports marketing due diligence, develops go-to-market strategies, and helps drive integration of acquired businesses. It works closely with Corporate Development, Marketing, Sales, Product, Finance, and acquired-company leadership to evaluate opportunities, develop integration plans, and execute initiatives. This is a cross-functional role combining strategic thinking, business analysis, and hands-on execution. The ideal candidate is analytical, organized, comfortable with ambiguity, and interested in developing expertise across the M&A lifecycle. The position involves supporting marketing due diligence for potential acquisitions; assessing marketing performance and growth opportunities; preparing recommendations and executive-ready materials; and supporting go-to-market strategies for acquired companies. The manager owns assigned marketing integration workstreams, coordinates cross-functional activities, supports operating-model and resource-planning decisions, manages integration risks, and maintains plans and executive updates. The role also helps improve Marketing M&A processes, tools, and integration frameworks while managing competing priorities across multiple acquisitions. Travel may be up to 15%, and the candidate must collaborate effectively with distributed teams.

Requirements

2–5 years of relevant experience in marketing, go-to-market strategy, business operations, management consulting, corporate development, or a related field.
Experience in marketing, go-to-market strategy, business operations, or a related function.
Understanding of enterprise software business models and how Marketing, Sales, Product, and Customer Success work together to drive growth.
Familiarity with marketing functions such as product marketing, demand generation, events, communications, or marketing operations.
Strong analytical and problem-solving skills, including the ability to evaluate complex business issues and develop actionable recommendations.
Experience working with financial and operational metrics, budgets, and business performance data.
Ability to translate detailed analyses into clear insights and recommendations for different audiences.
Ability to connect marketing activities and investments to broader business objectives.
Ability to build strong relationships and work effectively across teams, functions, and leadership levels.
Comfort navigating ambiguity, influencing stakeholders, and driving alignment without direct authority.
Strong written and verbal communication skills, including the ability to synthesize complex information clearly and concisely.
Experience developing presentations, business recommendations, and executive-ready materials, and communicating effectively with working teams and senior leadership.
Experience supporting or managing complex, cross-functional initiatives.
Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.
Ability to take ownership of assigned workstreams, identify risks, recommend solutions, and drive deliverables to completion.
Strong proficiency in Google Workspace, spreadsheets, and presentation development.
Ability to quickly learn collaboration and project management tools.
Bachelor's degree or equivalent practical experience.
Ability to collaborate effectively with distributed teams.

Nice To Haves

Understanding of the acquisition lifecycle, due diligence, integration planning, or organizational change.
Experience in enterprise SaaS, AI, or emerging technology businesses.
Prior M&A, integration, or strategic transformation experience.
Salesforce organizational and product knowledge.
MBA or advanced degree.

Responsibilities

Support marketing due diligence for potential acquisitions, evaluating marketing organizations, go-to-market strategies, programs, budgets, pipeline performance, and operational capabilities.
Conduct qualitative and quantitative analyses to assess marketing performance, identify risks, and evaluate growth opportunities.
Synthesize findings into clear recommendations and executive-ready diligence materials.
Support the development and execution of go-to-market strategies for acquired companies, including positioning, product launches, demand generation, and sales enablement.
Own assigned marketing integration workstreams, coordinating deliverables, milestones, risks, and cross-functional dependencies.
Partner with Marketing, Sales, Product, Finance, Corporate Development, and acquired-company teams to align priorities and drive integration activities.
Support marketing operating-model decisions, resource planning, integration investments, and identification of potential synergies.
Identify integration risks and recommend mitigation strategies while balancing Salesforce priorities with the acquired company's existing business and go-to-market motion.
Develop and maintain integration plans, executive updates, milestone trackers, and decision-support materials.
Coordinate cross-functional meetings, document decisions, manage action items, and drive accountability for key deliverables.
Identify opportunities to improve and standardize Marketing M&A processes, tools, and integration frameworks.
Manage competing priorities across multiple acquisitions in a fast-paced, evolving environment.