Manager, Marketing Industry

BDO

2d • $93,000 - $141,000 • Hybrid

About The Position

Putting people first, every day BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth. Your Opportunity We are looking for a Marketing Manager, Industry to lead and execute our marketing strategy for priority industries across Canada. This is for an existing capacity and you will be responsible for developing and executing high impact marketing plans, managing budgets and resources, and ensuring the deadlines and results of your marketing campaigns are met. You will work closely with national leaders and internal teams to ensure business alignment and creative collaboration.

Requirements

• University Degree in related subject
• 3-5 years of marketing experience at the manager (or equivalent) level
• Proven track record of building and executing successful marketing plans and campaigns
• Proven track record of delivering on marketing KPIs and achieving full funnel results.
• Strong business acumen, curiosity and the ability to turn data into insights that drive strategy
• Excellent communication, stakeholder management, and interpersonal skills
• Strong project management and digital skills
• Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines

Nice To Haves

• B2B/professional services knowledge and/or experience is an asset

Responsibilities

• Develop and execute marketing campaigns that support the industries’ strategy and growth objectives
• Establish and maintain trusted advisor relationships with industry leadership and related stakeholders
• Use a proactive approach to influence and advise leadership on marketing strategy and plans
• Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions
• Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics to drive full funnel outcomes for target audiences
• Ensure marketing initiatives align with the brand strategy so that they build, enhance and protect the firm’s reputation and market position
• Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases
• Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech enabled processes
• Foster a collaborative and inclusive work environment

Benefits

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.
• Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.
• Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.
• Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation.
• Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place. Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees