HCP Marketing

AbbVie•Mettawa, IL

2d•$124,500 - $236,500•Onsite

About The Position

The MAVYRET HCP Marketing Manager will contribute to the development and implementation of brand strategies and tactical initiatives across peer-to-peer (P2P) education, conferences, and HCP personal promotional channels to support MAVYRET’s commercial objectives. This individual will partner with Marketing Analytics and Business Intelligence, Center of Excellence, Medical Affairs, Medical and Regulatory Review, OEC, Legal, sales leadership, and other cross-functional stakeholders; lead multiple agencies; and manage a significant budget.

Requirements

Bachelor’s Degree
Marketing experience, specifically in strategy
Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix
Proven ability to lead and influence cross-functional teams, including timeline and budget management
Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
Success working in a matrixed organization to drive alignment to brand objectives
Experience leading or supporting strategic and tactical planning
Strong written and interpersonal skills

Nice To Haves

Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
Deep campaign experience (e.g., core message development or brand story work)
Proven connectivity to field sales force; alignment to communications
Ability to influence senior management

Responsibilities

Lead P2P strategy and execution, working with cross-functional partners to deliver brand messaging through peer-to-peer content and programming.
Serve as the brand lead for Speaker Program Operations, collaborating with P2P marketers to strengthen cross-brand coordination and advance P2P initiatives while maintaining current compliance guidelines and integrating updates into brand processes.
Manage the MAVYRET Speaker Bureau in partnership with Propel, overseeing speaker utilization, content, and program execution.
Partner with brand leads to develop, optimize, and manage core HCP personal promotional assets.
Develop MAVYRET conference strategy, presence, and deliverables in partnership with cross-functional stakeholders.
Ensure consistent execution and pull-through of HCP brand strategy across promotional touchpoints while maintaining compliance with regulatory standards, including shepherding new data through the Consistent with FDA-required Labeling (CFL) process.
Partner with cross-functional stakeholders to translate customer insights into stakeholder-specific messaging, strengthen brand communications, and optimize promotional claims in alignment with approved labeling.
Set strategic direction for agencies and manage projects, budgets, timelines, measurement, and optimization of promotional initiatives.
Assess market dynamics and competitive activity in the fast-paced DAA market and develop market-shaping strategies across channels.
Build an effective partnership with the C-Force sales leadership team to incorporate field insights into HCP marketing tactics and brand strategy.