Sr. HCP Marketing Manager - INGREZZA

Neurocrine Biosciences • San Diego, CA

1d • $158,100 - $216,000

About The Position

Contributes to the strategic direction and execution of brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. Responsible for one or more of the following areas brand-level development including market analysis, strategic planning, brand management. Manages marketing materials to establish product branding and messaging. Develops and implements product education and other promotional activities to communicate product positioning and lifecycle development of products to customers. Applies consumer insight and market research to determine innovative marketing and product opportunities. Works in partnership with cross-functional teams in linking the brand to efforts by marketing, product marketing, marketing communications or other departments or units within the organization.

Requirements

• BS/BA degree in marketing or life sciences AND 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency.
• Experience in managing advertising Agency of Record activities.
• MBA preferred AND 6+ years of similar experience noted above
• PharmD or PhD AND 4+ years of similar experience noted above
• Ability to work independently and take a lead role on assigned projects
• Aptitude for building positive working relationships
• Ability to effectively manage multiple projects and vendors, including creative AoR as well as Medica Agency
• Demonstrated proficiency in PowerPoint, Word and Excel
• Anticipates business and industry issues; recommends relevant process / technical / service improvements
• Demonstrates broad expertise or unique knowledge
• Considered an expert within the company and may have an external presence in the area of expertise
• Applies in-depth expertise in the discipline and broad knowledge of other closely related areas to improve the efficiency of the team
• Ability to work as part of and lead multiple teams
• Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
• Excellent computer skills
• Excellent listening, verbal and written communication, and presentation skills
• Excellent problem-solving and analytical thinking skills
• Sees broader picture and longer-term impact on division/company
• Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
• Excellent project management, strong project leadership skills
• Ability to manage and develop others

Nice To Haves

• Experience in CNS and/or psychiatry is a plus.
• Some experience working on large scale DTC campaigns is a plus

Responsibilities

• Manage day-to-day activities of brand agencies and other business partners for related projects and initiatives and coordinate with the commercial team to ensure strategic alignment across all stakeholder groups for brand-related promotional activities
• Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels
• Contributes to the strategic development and execution of the brand initiatives
• Develop and execute promotional campaigns and tactics to drive increased brand awareness and adoption, including, but not limited to, print and digital rep materials
• Coordinates with digital marketing team to gain alignment of non-personal promotional and other digital assets
• May lead market research initiatives in partnership with agencies/vendors and internal research team
• Coordinates with Sales Training to facilitate effective product training and enhance sales representatives’ ability to appropriately communicate and position programs and services
• Serves as primary contact for interactions with field-based reps about product related inquiries
• Coordinates with Payor & Access team to ensure strategic alignment and messaging consistency for promotional materials used by field sales and channel partners
• Works closely with the field sales organization and sales management to develop innovative marketing programs and supports POA planning
• Utilizes customer and marketplace insights to identify, develop, and execute business initiatives that advance the brand and analyzes and interprets market research and sales data to inform strategic brand direction
• Ensures budget aligns with planned annual spend
• Participate in annual brand planning activities, including forecasts and budgeting
• Monitor market trends, competitive dynamics, and customer insights to inform strategy, guide decision-making, and identify growth opportunities
• Collaborate closely with cross-functional partners (e.g., Legal, Compliance, Medical Affairs, Market Access, Patient teams, Field) to ensure alignment and flawless execution
• Other duties as assigned

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior