Manager, Marketing - Enterprise Market

KPMG•Montreal, QC

About The Position

KPMG in Quebec is looking for a Manager, Marketing – Enterprise Market to lead the marketing strategy and support business development with key accounts and organizations in the Enterprise segment. Reporting to the Director, Sales Optimization and Growth, the incumbent will play a key role in the growth of the Enterprise portfolio by ensuring that marketing initiatives are aligned with business priorities, supporting the Sales and Service teams, and strengthening KPMG's position as a trusted partner for executives. This role combines strategic leadership, marketing implementation, major account management and executive ecosystem leadership.

Requirements

Bachelor’s degree in marketing, communications, administration or related field (MBA an asset).
5 to 8 years of experience in B2B marketing, ideally in a professional services firm or a complex environment.
Demonstrated experience in strategic marketing, major account management and business development.
Consulting experience and understanding of the SME sector are assets.
Leadership and influence: Ability to work with senior leaders and executives.
Strategic thinking and results-oriented approach.
Excellent skills in project management related to complex and multi-task assignments.
Strong ability to collaborate between teams.
Excellent oral and written communication skills, in both French and English.
Comfortable with CRM environments and Microsoft 365 tools (advanced PowerPoint required).
Interest in the use of artificial intelligence.
Intellectual curiosity, political acumen, rigour and initiative.

Nice To Haves

MBA an asset
Consulting experience and understanding of the SME sector are assets.

Responsibilities

Defines and rolls out the marketing strategy for the Enterprise Market, in line with national orientations and regional priorities.
Supports partners in various functions (e.g., Audit, Tax, Management Consulting, Deal Advisory, Risk Management) in order to identify growth priorities, cross-selling opportunities and market needs.
Translates business objectives into integrated marketing plans (campaigns, events, partnerships, content, thought leadership).
Ensures the planning and carrying out of client events (face-to-face, hybrid or virtual), by aligning them with business objectives.
Provides a flawless client experience and consistent KPMG brand positioning.
Develops strategic content for the Enterprise Market (presentations, event content) and makes sure that the content is relevant, client-oriented and value-driven.
Secures a results-oriented approach measured by clear Key Performance Indicators (pipeline, client engagement, awareness, retention, account growth). Offer actionable data-driven recommendations (client relationship management, engagement, pipeline) to accelerate account growth.
Ensures industry competitive intelligence in order to anticipate market trends and identify new opportunities.
Actively supports the management and optimization of strategic Enterprise accounts, in collaboration with internal teams.
Designs account planning with partner leaders, including: Analysis of accounts, industry issues and key stakeholders, Value positioning and personalized messages, Targeted activations (private events, customized content, executive meetings).
Acts as a marketing conductor between internal teams (services, business development, partnerships, national) around priority accounts.

Benefits

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential.
A diverse workforce is key to our success and we believe in bringing your whole self to work.
We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.
Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel.
We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best.
Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements.
You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process.
If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.
AI Usage
We embrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes.
AI tools may help with organizing applications or surfacing relevant qualifications.
However, no hiring decisions are made using AI.
Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly.
AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG’s Trusted AI framework.
We believe technology should empower human judgment, not replace it.
It’s one of the many ways we’re delivering on our vision of being a technology-first, people-driven firm.