Manager, Marketing Effectiveness & Intelligence
About The Position
VML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence (ME&I) to support measurement, reporting, and optimization initiatives for a key client account. This role is ideal for someone who thrives at the intersection of data, marketing, and business strategy. We're looking for a collaborative problem solver who can transform data into actionable insights, bring together cross-functional teams, and help clients make smarter marketing decisions. You will serve as a trusted partner to internal teams and client stakeholders, driving measurement strategies, reporting solutions, and performance optimization opportunities across paid media, owned channels, and digital experiences. The ideal candidate has strong experience with marketing analytics, dashboarding, website analytics, and data storytelling, and is comfortable working with both technical teams and business stakeholders.
Requirements
- Experience analyzing marketing and media performance data to inform business decisions.
- Experience working with data engineers, reporting teams, and cross-functional stakeholders.
- Strong understanding of digital marketing measurement and customer behavior analytics.
- Experience building or supporting data visualization and dashboarding solutions.
- Ability to derive meaningful insights and business recommendations from large datasets.
- Excellent communication and presentation skills with client-facing experience.
- Strong attention to detail and commitment to data accuracy and quality.
- Ability to work independently while collaborating effectively across teams and disciplines.
- Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or a related field.
- 5-8 years of experience in marketing analytics, measurement, digital analytics, business intelligence, or a related discipline.
- Experience with data visualization platforms such as Power BI, Tableau, or Looker Studio.
- Experience partnering with data engineering teams on reporting, automation, or data integration initiatives.
- Strong proficiency in Excel and PowerPoint.
- Experience with digital analytics platforms, including Adobe Analytics (preferred) and/or Google Analytics.
- Familiarity with CM360, DV360, ad serving technologies, and digital media measurement.
- Experience developing recurring performance reports, executive scorecards, and dashboard solutions.
- Understanding of data governance, taxonomy management, and data quality best practices.
- Experience supporting website analytics and customer journey measurement.
Nice To Haves
- Experience with testing methodologies, A/B testing, or Test & Learn programs is a plus.
Responsibilities
- Partner with clients and internal teams to define measurement frameworks, KPIs, and reporting requirements.
- Serve as a strategic analytics lead across marketing, media, website, and customer experience initiatives.
- Translate business questions into analytical approaches that deliver actionable insights and recommendations.
- Support Test & Learn initiatives, including hypothesis development, test design, and performance evaluation.
- Lead development and ongoing enhancement of reporting solutions, scorecards, and dashboards.
- Gather business requirements and partner with visualization and engineering teams to build scalable reporting capabilities.
- Analyze campaign, website, and customer behavior data to identify trends, opportunities, and optimization recommendations.
- Translate complex datasets into clear, compelling stories for clients and stakeholders.
- Present findings and recommendations to both technical and non-technical audiences.
- Partner with data engineering, media, and platform teams to support data integrations, reporting automation, and measurement initiatives.
- Monitor data quality and identify tracking issues, taxonomy inconsistencies, and reporting anomalies.
- Help ensure campaigns launch with proper measurement frameworks, tagging standards, and reporting readiness.
- Support vendor integrations, platform governance, and ongoing measurement best practices.
- Act as a connector across client, media, analytics, technology, and operations teams to ensure alignment and execution.
- Manage multiple workstreams and priorities while maintaining a high standard of quality and accuracy.
- Promote knowledge sharing and analytics best practices across the organization.
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Manager
