Manager, Marketing - Content Governance & Enablement

Four Seasons Hotels and Resorts•Toronto, ON

2d•Hybrid

About The Position

Working within the dynamic environment of Four Seasons global headquarters, the Manager, Marketing – Content Governance & Enablement will be an integral member of the broader marketing team supporting one of the world’s leading luxury hospitality brands. This role plays a critical part in enabling Four Seasons’ continued global growth, ensuring marketing content can scale with confidence, consistency, and integrity across an increasingly complex and dynamic content ecosystem. The role provides both strategic and operational leadership for marketing content governance and enablement, establishing and evolving frameworks that balance creative excellence with brand expression, legal compliance, and risk mitigation. Partnering closely with brand, marketing, creative, paid media, social media, legal and the broader commercial organization, this role builds, shapes, and scales governance consistently across the full content lifecycle, complementing existing brand governance such as the brand compass review. Acting as a central operator and integrator, the role drives clarity through well-defined frameworks, cross functional coordination, and scalable process design—enabling confident, compliant content execution globally.

Requirements

College or University degree, preferably in Business or Marketing; MBA an asset.
Minimum of 7 years of progressive experience in brand or content governance, marketing enablement, commercial operations and/or related enterprise marketing functions within corporate or agency environments.
Strong marketing and business acumen, with a focus on governance, risk management, and operational excellence.
Deep knowledge of current and evolving marketing risk and compliance considerations, including content usage rights, document review, and brand integrity.
Experience partnering with Legal on marketing or IP‑related matters
Strong marketing and business acumen, with a focus on governance, risk management, and operational excellence.
Excellent written and verbal communication skills, with the ability to produce clear, executive‑ready materials.
Proven ability to operate in a fast‑paced, matrixed environment, managing multiple priorities simultaneously.
Proficiency with Microsoft PowerPoint, Excel, Word, Teams, Outlook, and OneDrive.
Strong aptitude for learning and adopting new tools and platforms.
Exceptional interpersonal and collaboration skills, with experience working across diverse teams including legal and agency partners.
Proven ability to coordinate and lead processes within a matrix organization with multiple direct and indirect stakeholders.
Highly results‑oriented, with strong project management skills and a commitment to meeting deadlines.
Analytical and critical thinker, able to evaluate options and recommend practical solutions.
Self-directed, organized, detail oriented, and able to exercise sound judgment.
Demonstrated experience influencing stakeholders across levels and functions, delivering strategic recommendations aligned with business objectives.

Responsibilities

Design and operationalize a global marketing content governance framework, partnering closely with Legal, Internal Audit, and channel COE leads to define compliant paths to publish, escalation paths and pro-active risk identification processes including across copyright, trademark, licensing, accessibility, and emerging risk areas.
Identify and operationalize opportunities to strengthen content governance through audits, reviews, and continuous improvement initiatives.
Identify and implement tools to help strengthen brand consistency and control, acting as a content governance subject matter expert, advising on and supporting new and emerging areas including AI.
Act as the primary Marketing point‑of‑contact for content‑related legal considerations, liaising with Legal as needed while assessing consistency in interpretation, application, and documentation of legal guidance across teams and regions.
Continuously monitor industry trends across paid, owned and earned channels to inform governance frameworks, ensuring compliant, consistent, and future‑ready content practices.
Drive alignment across the content lifecycle, systems, and workflows, partnering with stakeholders across Creative, Digital, Social, Paid Media, and PR to establish and uphold consistent content standards.
Identify systemic gaps, process inefficiencies, and platform interdependencies, and lead a coordinated, enterprise-wide approach to content governance in close collaboration with Legal and IT.
Support the rollout and ongoing governance operationalization of the Creative Asset Hub, providing subject matter expertise and leadership across the content lifecycle, shaping frameworks, audit protocols and asset management practices.
Own and centralize all approved content agreement templates, releases and forms (including but not limited to videographer, photographer, creator, and influencer), partnering closely with channel leads, Creative teams and lines of business to enable consistent adoption across the Four Seasons ecosystem.
Champion asset governance and lifecycle management across systems and channels, working with Creative and channel leads to proactively identify and resolve expired, inaccurate, or non-compliant content across the Creative Asset Hub, Press Room, and marketing channels managed by Four Seasons or its properties.
Enable content owners with clear processes and guidance to ensure timely removals, updates, and replacements.
Develop and deliver content governance training, toolkits and enablement materials, with consideration for onboarding and recurring annual training.
Act as a content governance subject matter expert, consulting with internal teams including Operations as required, sharing best practices and insights
Partner with cross functional teams to define and evolve content governance KPI frameworks, leveraging insights to inform decision making and continuously strengthen, mature and audit content governance.