Content Operations & Governance Manager

SHI International • Somerset, NJ

4d

About The Position

SHI International Corp. is seeking a Content Operations & Governance Manager to bring structure, consistency, and scalability to its content marketing ecosystem. This role, reporting to the Director of Editorial and Research, will focus on content governance, operations, and lifecycle management, owning the processes for content creation, management, maintenance, and evolution. The position aims to establish frameworks, standards, and processes that reduce content sprawl, improve quality, and ensure alignment with business priorities. While not directly responsible for content strategy, the role is crucial in evaluating content effectiveness, identifying gaps, and enabling better strategic decisions through improved systems and insights.

Requirements

• Completed Bachelor's Degree
• 5 years of experience in a similar role
• Strong background in content operations, governance, or content systems.
• Proven experience building and scaling content lifecycle and governance frameworks.
• Experience managing large, complex content portfolios.
• Experience working cross-functionally in B2B environments.
• Strong content governance, operations, and systems-thinking capabilities.
• Deep understanding of content lifecycle management and governance principles.
• Ability to bring structure to complex, fragmented environments.
• Strong operational mindset with the ability to balance structure and flexibility.
• Ability to evaluate content effectiveness and translate insights into actionable improvements.
• Strong editorial judgment and writing capability.
• Practical understanding of AI in content workflows.
• Strong collaboration and cross-functional communication skills.
• Program and project management capabilities, including stakeholder coordination and dependency management.

Responsibilities

• Define and maintain governance standards, review processes, and lifecycle requirements for solutions pillar and partner content.
• Establish and evolve content policies, templates, and operating guidelines; partner with marketing operations to ensure alignment with platform metadata standards and tagging requirements.
• Collaborate with the Creative team to conduct brand and messaging reviews, ensuring alignment with approved positioning, messaging frameworks, and corporate standards.
• Drive adoption of governance standards across a distributed network of content owners and stakeholders.
• Evaluate content strategy, portfolio health, and content effectiveness, identifying opportunities for optimization and improvement.
• Develop recommendations to improve content quality, usability, consistency, AEO and SEO best practices, and alignment with business priorities.
• Lead ongoing content audits to assess relevance, performance, accuracy, and alignment with go-to-market priorities.
• Define and maintain lifecycle standards, including archival, refresh, retirement, and maintenance criteria.
• Partner with stakeholders to identify content quality issues, governance gaps, metadata inconsistencies, and duplication.
• Monitor content portfolio health and recommend actions to improve usability, adoption, effectiveness, and operational efficiency.
• Establish measurement frameworks and reporting to support optimization and governance decisions.
• Drive remediation efforts and continuous improvement initiatives to maintain a healthy and trusted content ecosystem.
• Provide program and project management support for cross-functional initiatives, including planning, stakeholder coordination, dependency tracking, and execution.
• Define and document business requirements, operational processes, and governance considerations for content-related initiatives.
• Develop project plans, workback schedules, communication plans, and operating frameworks.
• Facilitate working sessions to clarify ownership, resolve process gaps, and align stakeholders on priorities.
• Coordinate cross-functional teams, manage dependencies, drive accountability, and escalate risks as needed.
• Engage with external consultants and strategic partners to evaluate operational effectiveness and industry best practices.
• Define governance requirements, content standards, and operational guardrails for content platforms, AI-enabled experiences, and future delivery channels.
• Ensure content structure, metadata, taxonomy, and governance processes support discoverability, reuse, reporting, and AI-driven recommendations.
• Partner with stakeholders on implementation, testing, adoption, and continuous improvement initiatives.
• Identify opportunities to improve operational efficiency through workflow optimization and scalable governance practices.
• Promote content quality, governance readiness, and operational consistency across the ecosystem.
• Manage the Asana content board and ensure CMS health.
• Assist in the setup and management of a company-wide DAM.
• Create or refine content as needed, including blogs, thought leadership, solution narratives (e.g., Spend Optimization Services or partner campaigns), campaign and web copy, and sales enablement collateral.
• Ensure content is clear, audience-focused, and outcome-driven.
• Serve as a quality checkpoint for tone, clarity, and consistency.

Benefits

• medical
• vision
• dental
• 401K
• flexible spending

What This Job Offers

• Job Type: Full-time
• Career Level: Manager