Manager, Marketing Campaign Operations

Smartsheet•Bellevue, WA

23h•Remote

About The Position

Smartsheet is seeking a Manager, Marketing Campaign Operations to lead a globally distributed team of Marketing Automation Specialists. This role is responsible for executing high-volume campaign work that drives the marketing engine. The manager will own the systems, standards, and team rhythms necessary for consistent, high-quality production across time zones and will be accountable for the team's output. This is a player-coach role, requiring the ability to context-switch between leading the team and managing an individual contributor workload, including select high-impact projects. The ideal candidate will possess deep marketing operations expertise, strong process discipline, and proven experience leading remote teams to deliver at volume without sacrificing quality. This execution-first role is for someone who thrives on bringing order to complexity while staying close to the craft. The role is based in the US and reports to the Director of Marketing Campaign Operations.

Requirements

8+ years of experience in marketing operations or marketing automation in a B2B SaaS environment.
2+ years managing or leading a team.
Expert-level Marketo knowledge across program architecture, smart lists, lead scoring, tokens, and campaign execution best practices.
Solid working knowledge of Salesforce CRM, including campaign management, lead lifecycle, and reporting.
A track record of building operational infrastructure that enables teams to deliver high-quality work at sustained volume.
Exceptional attention to detail; ability to catch errors before they ship and build systems to prevent them.
Familiarity with Zoom Events, Salesloft, or comparable marketing tools.
Direct, clear communication style with the confidence to push back, escalate, and uphold quality and process standards.
Working knowledge of HTML/CSS, with the ability to troubleshoot and edit email and landing page code.

Nice To Haves

Marketo Certified Expert (MCE) strongly preferred.
Experience standing up or scaling a shared services, COE, or offshore delivery model.
Demonstrated experience managing distributed or offshore teams, with strong cross-cultural communication skills and comfort leading across time zones.
Experience with BI or reporting tools such as Tableau.
Well-versed in using AI to optimize manual processes and streamline workflows.

Responsibilities

Lead and manage a globally distributed team of Marketing Automation Specialists, in partnership with an on-site lead.
Set clear, measurable expectations for performance, quality, and delivery, and hold the team accountable.
Build structured onboarding and role-specific training for new team members.
Partner with the site lead to manage day-to-day operations, escalations, and resourcing across time zones.
Own the operating model for the Center of Excellence (COE), including intake processes, prioritization logic, SLAs, handoff protocols, and escalation paths.
Assign work to the team via the PMO system based on bandwidth, expertise, and urgency.
Build and enforce QA checkpoints and review standards for all campaign deliverables.
Develop playbooks and training documentation for best practices and consistent execution.
Continuously audit and improve processes to increase throughput, reduce error rates, and eliminate rework.
Define, track, and report on COE performance metrics (output volume, SLA adherence, error rates, rework frequency, stakeholder satisfaction).
Conduct regular QA audits and retrospectives to identify failure points and drive fixes.
Report clearly and regularly to the Director, Campaign Operations on team health, capacity, output quality, and risks.
Independently own, drive, and execute select marketing operations projects end-to-end, including campaign builds, process improvements, and high-stakes work.
Model quality standards and execution practices through personal work.
Lead audience segmentation strategy in collaboration with Global Growth Marketing and the COE.
Manage personal priorities effectively, balancing IC responsibilities with team leadership.
Serve as the primary operational interface between the COE and US-based campaign managers, demand leads, and other stakeholders.
Manage intake volume and capacity transparently, setting realistic expectations, flagging constraints, and escalating conflicts.
Translate loosely defined campaign requests into clear, structured briefs for the COE team.
Lead, develop, and grow a team of marketing professionals, providing coaching and direction.
Create a culture of inclusivity, recognizing individual strengths to promote engagement and development.
Set clear objectives, evaluate progress, coach, train, and instill a high-performance culture focused on teamwork and ownership.
Perform other duties as assigned.

Benefits

Employer subsidized medical/vision and dental coverage for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off (Note: one instance mentions 15 days PTO)
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year