Manager, Marketing & Brand

EPCOR•Edmonton, AB

2d•Hybrid

About The Position

We’re hiring a permanent, full-time Manager, Marketing & Brand based in Edmonton, AB. Reporting to the Associate Director, Marketing & Community Investment, you’ll play a key role in enhancing EPCOR’s brand, reputation, and customer engagement through integrated marketing strategies. As the Manager, Marketing & Brand, you will lead a team of marketing professionals and external partners to deliver strategic campaigns and high-quality creative services that support both corporate and business unit objectives. You will operate in a regulated environment, ensuring marketing strategies align with enterprise priorities while delivering efficient, customer-focused outcomes. We welcome applications from both internal and external candidates. EPCOR employees are encouraged to apply using their "@epcor.com" email address to ensure proper consideration of internal seniority.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum 10 years of progressive experience in marketing, brand management, or communications.
Minimum 3–5 years of leadership experience managing teams and/or external partners an asset.
Experience working in a regulated industry (e.g., utilities, energy, public sector) is considered an asset.
Strong strategic thinking with the ability to align marketing initiatives to business outcomes.
Expertise in brand management, integrated marketing, and campaign delivery.
Proven ability to build relationships and influence senior stakeholders.
Strong project management and organizational skills with the ability to manage multiple priorities.
Strong analytical skills with experience using data to inform decisions.
Excellent communication and leadership capabilities.
Proficiency with Microsoft Office and MS365 tools.
At least 18 years of age
Successfully attained a high school diploma (GED, or equivalent level of secondary education)
Legally entitled to work in Canada (a copy of a valid work permit may be required).

Nice To Haves

Experience with project management tools (e.g., Asana, Monday.com).
Experience with creative and multimedia tools (e.g., Adobe Creative Cloud, Canva, video tools).
Experience with dashboarding and reporting tools.
Successful completion of background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks.
Successful completion of an advanced criminal record check (if applicable).
Successful completion of a technical/practical assessment.
Provision of own personal reliable vehicle with appropriate insurance.

Responsibilities

Provides strategic marketing advice to internal stakeholders, translating business objectives into integrated marketing and brand strategies aligned with corporate and operational priorities.
Leads the development and execution of multi-channel marketing campaigns, ensuring alignment across web, social, and media channels and delivering measurable outcomes.
Oversees brand management and governance, advancing EPCOR’s brand across customer-facing and internal touchpoints while ensuring alignment with brand standards.
Manages budgets, forecasting, and resource allocation, ensuring efficient use of resources and delivery of results within approved plans.
Establishes and improves marketing processes and tools to enhance workflow efficiency, performance measurement, and reporting.
Monitors campaign performance and uses data and insights to inform decisions and drive continuous improvement.
Acts as a trusted advisor and builds strong relationships with business leaders and stakeholders to support aligned priorities and outcomes.
Leads, coaches, and develops a high-performing team, fostering a culture of collaboration, accountability, and continuous improvement.
Manages external agencies and vendors to deliver high-quality, cost-effective marketing solutions.
Coordinates cross-functional initiatives, ensuring alignment of priorities, workflows, and budgets across stakeholders.