Manager, Marketing Automation Strategy

Neighborly•Irving, TX

2d•Hybrid

About The Position

Manager, Marketing Automation Strategy Are you looking for a place where you can bring you r passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Manager, Marketing Automation Strategy on the Marketing team, a typical day for you will include: Help develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands. Audit existing customer journeys, campaigns, and automations to identify optimization opportunities and implement a structured testing program to continuously improve performance through A/B, multivariate, and holdout testing. Develop and manage a structured testing roadmap, including A/B testing, multivariate testing, holdout testing, and iterative optimization initiatives. Analyze campaign performance, customer behavior, and engagement trends to identify actionable recommendations that improve business outcomes. Create detailed campaign briefs for the Operations team, outlining business objectives , target audiences, messaging strategy , personalization requirements, testing plans, and success metrics. Bring your skills and be inspired to achieve success.

Requirements

Proven experience with 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field, with a proven track record of driving customer engagement and business performance.
Experience developing and executing marketing automation strategies, customer lifecycle programs, and journey optimization initiatives across email, SMS, and other digital channels.
Proven experience auditing and optimizing customer journeys, campaign workflows, and automated programs to improve engagement, conversion, retention, and customer value.
Hands-on experience designing and managing testing and experimentation programs, including A/B testing, multivariate testing, holdout testing, and iterative optimization methodologies.
Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Detail-oriented with a high level of accuracy
Ability to demonstrate problem-solving and critical thinking skills
Ability to work independently and as part of a team

Responsibilities

Help develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands.
Audit existing customer journeys, campaigns, and automations to identify optimization opportunities and implement a structured testing program to continuously improve performance through A/B, multivariate, and holdout testing.
Develop and manage a structured testing roadmap, including A/B testing, multivariate testing, holdout testing, and iterative optimization initiatives.
Analyze campaign performance, customer behavior, and engagement trends to identify actionable recommendations that improve business outcomes.
Create detailed campaign briefs for the Operations team, outlining business objectives , target audiences, messaging strategy , personalization requirements, testing plans, and success metrics.