Marketing Automation Manager
LendingClub•San Francisco, CA
•$135,000 - $159,000•Hybrid
About The Position
The Marketing Automation Manager owns end-to-end execution of Happen Bank's multi-channel customer journeys across email, SMS, and push for Personal Loans, Collections, and DebtIQ in Salesforce Marketing Cloud (SFMC). You'll be a hands-on builder responsible for designing, testing, and delivering reliable outbound marketing experiences. Beyond campaign delivery, you'll help evolve our marketing capabilities from manual execution toward scalable automation, strengthening the journey architecture, deliverability strategy, and data flows that enable lifecycle programs to grow efficiently and reliably.
Requirements
- 4+ years of experience in marketing automation, lifecycle marketing, or a related field
- Bachelor's degree or higher, or equivalent combination of education and experience
- Hands-on expertise with enterprise email service providers and marketing automation platforms, ideally Salesforce Marketing Cloud, with experience owning customer journeys end-to-end
- Strong SQL skills with the ability to independently translate segmentation and targeting logic into scalable audience definitions
- Strong understanding of deliverability fundamentals, including IP warming, domain reputation, and sender authentication, and how execution decisions affect long-term inbox performance
- You take ownership of build quality, proactively identifying and resolving issues before campaigns launch
- You collaborate effectively across Marketing, Data, Product, and Platform teams and adapt your approach based on feedback and context
- You actively look for ways AI can improve analysis, QA, personalization, and automation while applying sound judgment around accuracy, customer data, privacy, and where human validation remains essential
Nice To Haves
- Experience with AMPscript, Liquid, or similar personalization technologies at scale
- Experience in a regulated industry, ideally financial services or lending
- Exposure to CDP or broader MarTech platform migrations
Responsibilities
- Own the end-to-end build and execution of multi-channel customer journeys across email, SMS, and push in SFMC for Personal Loans, Collections, and DebtIQ
- Design and maintain scalable journey architecture, including trigger logic, suppression rules, and data flows that support reliable campaign execution
- Drive deliverability strategy, including IP warming, domain diversification, sender authentication, and reputation management, to protect and improve inbox placement
- Build responsive, on-brand email templates and implement dynamic content using AMPscript, Liquid, merge tags, or similar approaches to personalize messaging at scale
- Write and execute SQL-based segmentation and audience logic that powers targeting and personalization across customer journeys
- Partner with Data and Platform teams to strengthen automation architecture and move lifecycle marketing from manual campaign execution toward durable, scalable infrastructure
- Use AI tools to accelerate QA, personalization, and testing, identifying opportunities where automation can reduce manual work without compromising quality
- Monitor journey and campaign performance, translate results into clear recommendations, and ensure execution complies with applicable data privacy and marketing regulations
Benefits
- medical, dental and vision plans for employees and their families
- 401(k) match
- health and wellness programs
- flexible time off policies for salaried employees
- up to 16 weeks paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
