Manager, Marketing & Analytics

Cabot Link at Inverness Limited Partnership•Toronto, ON

5d•CA$70,000 - CA$80,000•Onsite

About The Position

The Marketing Manager is a data and technology-led generalist responsible for orchestrating marketing across Cabot's global real estate and hospitality portfolio. This is a client-side role that works closely with a performance media agency, internal business vertical owners, and internal email marketing resources to deliver against business goals. This role spans multiple disciplines - paid media, lifecycle marketing, marketing technology, analytics and reporting - and acts as the connective tissue between strategy, agency partners, and execution. The Marketing Manager sets targets, manages partners against them, interprets performance, and drives the decisions that shape what comes next. They are deeply fluent in how the platforms and channels work, but their value is in judgment and orchestration, not hands-on execution. The ideal candidate is organized, analytical, and able to manage multiple workstreams across global markets without losing the detail. They can read a media plan, a CRM workflow, and a reporting dashboard with equal confidence, and ask the right questions of the partners delivering them.

Requirements

5–8+ years in marketing, with a strong foundation across performance media, CRM/lifecycle, and marketing operations.
Proven experience managing performance media agencies and external partners — briefing, target-setting, performance reviews, and holding partners to account.
Deep working knowledge of paid media platforms (Meta, Google) — fluent enough to challenge agency thinking and make confident decisions, even if not running campaigns hands-on day-to-day.
Strong working knowledge of HubSpot or a comparable CRM/marketing automation platform — able to set strategy and direct execution across segmentation, workflows, and lead scoring.
Strong analytics skills, comfortable interpreting reporting from multiple sources and translating data into clear recommendations.
Experience setting targets and managing performance across multiple geographies and budgets.
Comfort working across the marketing tech stack and a curiosity for new tools, platforms, and ways of working.
Excellent organization, communication, and the ability to manage multiple workstreams and partners simultaneously.

Nice To Haves

Agency or client-side experience in real estate, hospitality, or luxury preferred.

Responsibilities

Set the strategy, targets, and budget allocation for paid media across Meta, search, display, and emerging channels, working with the performance our media agency to bring them to life.
Brief the agency on campaign objectives, audiences, and KPIs across multiple global markets, and hold them accountable to delivery against those goals.
Bring deep platform fluency to agency conversations, enough understanding of how Meta, Google, and other platforms work to challenge thinking, pressure-test recommendations, and make informed decisions.
Review creative concepts and assets to ensure they are optimized for performance and on-brand across each property.
Manage budgets and pacing across markets and channels, ensuring spend is deployed efficiently and against the right opportunities.
Act as the client-side owner of the marketing technology stack - HubSpot, analytics platforms, ad platforms, and the integrations between them - working with the web development team and agency partners on implementation.
Ensure data integrity across systems: tracking, tagging, UTM governance, and platform pixels are accurate and consistent.
Identify process and tooling improvements that reduce friction and improve speed to insight, and brief the right partners to implement them.
Maintain a clear view of how the stack is performing and where it needs to evolve as the portfolio grows.
Establish performance targets and KPIs across channels and markets, and track progress against them.
Interpret reporting and data from the performance agency, web dev team, and other partners to build a clear picture of what's working and what isn't.
Translate performance data into actionable insights and recommendations for marketing leadership, not just what happened, but what to do about it.
Set the standard for what good reporting looks like, and hold partners accountable to delivering it consistently.
Surface optimization opportunities proactively, with a clear hypothesis and expected impact, and brief partners to action them.
Manage external agency and media partner relationships day-to-day, ensuring strong execution and accountability.
Coordinate third-party placements, newsletter buys, and partnership activations.
Identify new channels, vendors, and partners to drive incremental growth.
Partner with global marketing, brand, real estate, and hospitality teams to align activity with business priorities.
Collaborate with creative teams to ensure assets are optimized for both brand and performance.
Support integrated campaign planning across paid, owned, and earned channels.