Marketing Analytics Manager

Waystar•Lehi, UT

About The Position

Waystar is seeking a highly skilled and detail-oriented Marketing Measurement & Analytics professional to build, execute, and scale how marketing performance is measured and reported across the organization. This role is responsible for executing Marketing’s measurement and reporting infrastructure, including dashboard development, data modeling, attribution implementation, and KPI tracking. This individual will translate business requirements into accurate, scalable, and actionable reporting solutions. The ideal candidate combines strong technical expertise in Power BI and marketing data systems with the ability to work cross-functionally to gather requirements, validate data, and deliver high-quality reporting assets. A critical component of this role is executing and maintaining multi-touch marketing attribution and pipeline measurement, ensuring that marketing’s influence across the buyer journey is accurately captured, validated, and reflected in executive reporting. This hands-on role is ideal for someone who enjoys turning complex, fragmented marketing data into clear, trusted reporting used by leadership to drive decisions.

Requirements

5–8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment
Advanced expertise in Power BI, including data modeling, DAX, and dashboard development
Strong hands-on experience with multi-touch attribution and pipeline reporting
Familiarity with attribution platforms (specifically Marketo Measure)
Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows
Strong analytical and problem-solving skills with high attention to detail
Ability to manage multiple projects and deliver high-quality outputs in a fast-paced environment
Effective communication skills for working with cross-functional stakeholders
Experience collaborating cross-functionally and facilitating working sessions with stakeholders

Nice To Haves

Experience with other tech platforms a plus, but not required: Clay, Qualified, Invoca, Walnut.
Experience in healthcare or healthcare technology environments
Familiarity with our industry including but not limited to market trends, buying teams, and key players.
Marketing automation strategy required, Marketo experience preferred.
Advanced Salesforce experience.
Experience supporting enterprise-level marketing organizations
B2B closed-loop reporting
Understanding of Marketing Automation strategy (Marketo)
Power BI (data modeling, DAX, dashboard execution)
Marketing performance reporting and KPI implementation
Multi-touch attribution implementation and validation
Pipeline and opportunity-based reporting
Data validation and documentation

Responsibilities

Build, maintain, and continuously improve Marketing’s Power BI dashboards, including goal tracking, executive scorecards, and pipeline and attribution reporting
Translate stakeholder requirements into scalable data models, metric definitions, and reporting outputs that are clear, accurate, and easy to use
Execute and maintain standardized KPI frameworks, ensuring consistent definitions and calculations across all marketing reporting
Implement and support multi-touch attribution and pipeline reporting, ensuring data is accurately reflected across systems
Validate and reconcile data across platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and resolving discrepancies
Monitor data flows across systems and troubleshoot inconsistencies in partnership with technical teams
Document data sources, metric logic, and reporting assumptions to support transparency and scalability
Partner cross-functionally to gather requirements, improve data quality, and enhance tracking and measurement capabilities
Support improvements to data structure, campaign tracking, and system integrations to increase reporting reliability
Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews

Benefits

Competitive total rewards (base salary + bonus, if applicable)
Customizable benefits package (3 medical plans with Health Saving Account company match)
Generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays.
Flexible time off for our exempt team members + 13 paid holidays
Paid parental leave (including maternity + paternity leave)
Education assistance opportunities and free LinkedIn Learning access
Free mental health and family planning programs, including adoption assistance and fertility support
401(K) program with company match
Pet insurance
Employee resource groups