Manager, Marketing Analytics & Business Intelligence (LAC)

The Subway HR Team•Miami, FL

3d•$105,000 - $131,500

About The Position

The Manager, Marketing Analytics & BI (LAC) is responsible for delivering data-driven insights and business intelligence that improve marketing effectiveness across Latin America & the Caribbean. This role develops KPI frameworks, dashboards, and measurement approaches; partners cross-functionally to strengthen data quality and governance; and translates complex analyses into clear recommendations for regional and market stakeholders.

Requirements

Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Computer Science, or a related field
Strong analytical and problem-solving skills with the ability to translate business questions into measurable hypotheses and actionable insights.
Proficiency in BI and visualization tools (e.g., Power BI, Tableau) and experience building executive-ready dashboards and automated reporting.
Working knowledge of marketing measurement approaches (e.g., test/control, incrementality, attribution, MMM inputs) and KPI design.
Ability to work with large datasets and relational data concepts; comfort partnering with data engineering/IT to define requirements and improve data quality.
Advanced Excel skills; SQL proficiency strongly preferred.
Excellent communication and stakeholder management skills; ability to influence without authority across multiple LAC markets.
Fluency in English and Spanish required; Portuguese preferred.

Nice To Haves

Portuguese preferred.

Responsibilities

Own LAC marketing performance measurement across channels (brand, digital, CRM, delivery/aggregators, promotions), defining KPIs, dashboards, and reporting cadence for leadership and markets.
Develop and maintain self-service BI assets (dashboards, scorecards, standardized datasets) to improve speed-to-insight for marketing, operations, and franchise stakeholders.
Lead campaign and initiative measurement (test/control, incrementality, MMM/MTA inputs where applicable), translating results into clear recommendations to optimize media, messaging, and spend.
Partner with IT/Data teams to improve data quality and availability across POS, digital, loyalty/CRM, and media data sources; document definitions and ensure metric governance.
Provide ad-hoc analysis and insights (customer, product, pricing, promo, channel, trade areas) to support marketing strategy, franchise business reviews, and annual planning.
Train and enable stakeholders on dashboard usage, insights interpretation, and measurement best practices; support a data-driven culture across LAC markets.