Sr. Manager, Marketing Analytics, Burger King, LAC

Restaurant Brands International•Miami, FL

3d•Onsite

About The Position

Restaurant Brands International Inc. is seeking a Sr. Manager, Marketing Analytics – BK LAC to join their Marketing Team based in Miami, FL. This role is responsible for supporting the regional marketing strategy by analyzing sales, product mix, and consumer insights data, and leading key market turnarounds. The company is one of the world's largest quick service restaurant companies with significant global sales and a presence in over 120 countries and territories. RBI owns iconic brands such as TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. The company is committed to growing these brands through their core values, strong relationships, and community support, while also focusing on sustainable outcomes through its Restaurant Brands for Good framework.

Requirements

A Bachelor's Degree in Business, Economics, Marketing or related field
7+ years of marketing, finance or consulting experience or related field.
Experience with effectively managing a team at various levels.
Strong analytical, quantitative, problem solving skills as well as manipulation and analysis of data
Proficiency in SQL and data visualization tools (Tableau, Power BI).
Must have excellent interpersonal, oral and written skills to include formal presentation experience and the ability to prepare and present marketing presentations.
Must be proficient with Microsoft Office Suite programs (Excel, Word and PowerPoint) as well as Outlook.
Fluency in both English and Spanish is required.

Responsibilities

Lead Marketing Analytics & sales strategy & strategic traffic driving efforts for BK LAC
Analyze topline (sales and traffic) and profit results across our restaurant base
Assess promotional activity, product mix, guest segmentation and geographic results using internal and third-party software to help diagnose and strategize on path forward
Identify root causes of performance or underperformance for key initiatives
Develop pricing and promotional strategy using financial modelling
Ideate, execute and analyze market test results, as well as drive recommendations based on learnings
Create regular marketing reports using product mix and consumer roles and responsibilities
Present weekly marketing reports to senior leadership
Analyze market trend and competitor data including guest segmentation, product mix, daypart, geographic and service mode insights to help drive insights for our marketing strategies