Manager, Lifecycle Marketing

Highlights for Children • US,

1d

About The Position

The Manager, Lifecycle Marketing owns a high-performing program that drives customer retention, engagement, and long-term revenue. This role leads strategic co-development and management of the email and SMS roadmap — encompassing performance analysis, vendor management, test-and-learn frameworks, segmentation, flows, campaigns, and forms. The ideal candidate brings deep Klaviyo expertise, a data-driven mindset, and the cross-functional fluency to connect channel performance to broader acquisition and retention goals. This person will build a program that engages customers at the right time with the right message to improve file health and productivity.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered.
• 5+ years in email marketing with at least 2 years in strategy or management capacity; hands-on Klaviyo experience strongly preferred.
• Demonstrated experience owning email and SMS at a DTC or e-commerce brand, with a track record of improving program performance through testing, segmentation, and automation.
• Demonstrated experience auditing, analyzing, and activating plans that delivered tangible customer and business improvement
• Demonstrated experience and deep understanding of email deliverability, list hygiene, and compliance requirements (CAN-SPAM, TCPA, CTIA, MPP)
• Expert-level Klaviyo proficiency — flows, segmentation, forms, integrations, and reporting; Klaviyo certification a plus.
• Strong analytical skills: build and interpret performance reports, diagnose issues, and make data-driven decisions including revenue attribution and multi-touch analysis.
• Experience managing or mentoring direct reports — delegate execution while maintaining strategic ownership and quality standards.
• Cross-functional collaborator who can work effectively with multiple stakeholders and navigate ambiguity
• Highly organized project manager capable of driving multiple workstreams simultaneously
• Clear, confident communicator who can present performance and strategy to senior leadership concisely and compellingly.

Nice To Haves

• Subscription experience or long product lifecycle experience preferred
• Klaviyo certification a plus.

Responsibilities

• Own and drive the email and SMS roadmap, setting quarterly priorities across campaigns, flows/automations, segmentation, forms, and list health — with a clear focus on increasing program velocity and productivity.
• Manage and mentor a Lifecycle Marketing Specialist, providing strategic direction, reviewing executional output, and developing their skills.
• Build a structured test-and-learn program from the ground up in coordination with analytics counterparts — establishing hypotheses, testing cadences, and a documentation framework to systematically improve performance across subject lines, content, timing, segmentation, and offers.
• Co-author and lead SMS strategy — moving the program beyond broadcast sends toward personalized, behavior-triggered, and journey-based touchpoints.
• Own channel reporting: develop recurring performance reviews, engagement, revenue attribution, and list health, translating data into clear leadership recommendations.
• Manage Klaviyo and ancillary vendors — contract renewals, feature evaluation, integrations, and ensuring full platform utilization.
• Partner with Acquisition, Creative, Brand, Analytics and Digital Experience teams to align on customer journey strategy, ensuring email and SMS extend LTV of paid-acquired customers.
• Drive list hygiene improvements and segmentation sophistication — including suppression logic, re-engagement flows, and audience health protocols to stabilize and grow the subscriber file.
• Stay current on deliverability best practices, platform updates, and channel benchmarks.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager