Lifecycle Marketing Manager

Borrowell • Toronto, ON

1d • CA$90,000 - CA$140,000 • Hybrid

About The Position

As a Lifecycle Marketing Manager, you will own the end-to-end strategy and execution of Borrowell’s core member lifecycle & subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation. You will ensure a seamless member experience across email, push, and in-app channels. As the lifecycle lead, you will also own the lifecycle roadmap, set the standards for contact strategy and targeting logic, and design experiments to drive platform discovery, product engagement, and retention.

Requirements

• 4+ years in lifecycle marketing, CRM, retention, or marketing automation with direct ownership of triggered and journey-based programs.
• Hands-on experience with an enterprise ESP or engagement platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo).
• Proven ability to shape contact strategy, frequency rules, suppression logic, and journey prioritization.
• Strong experience building behavior- and intent-based targeting and designing lifecycle experiments that move F30 discovery and retention metrics.
• Ability to design audience logic, implement dynamic scripting in content, interpret performance in BI tools (e.g., Looker, Tableau), and work with propensity model outputs.
• Clear, structured communication skills to manage cross-functional partnerships and reporting for senior audiences.

Nice To Haves

• Hands-on Braze experience
• Subscription retention experience (churn, cancel saves, win-back).
• Experience with propensity, churn-risk, or next-best-action models.
• Fintech or regulated consumer environment experience.
• Basic SQL proficiency.
• HTML/CSS familiarity.
• Knowledge of anti-spam regulations (CASL, CAN-SPAM) and deliverability fundamentals.
• CDP/Reverse-ETL experience (e.g., Hightouch, Segment, mParticle).

Responsibilities

• Own the end-to-end strategy and execution of Borrowell’s core member lifecycle & subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation.
• Ensure a seamless member experience across email, push, and in-app channels.
• Own the lifecycle roadmap.
• Set the standards for contact strategy and targeting logic.
• Design experiments to drive platform discovery, product engagement, and retention.

Benefits

• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed