Manager, Lifecycle Marketing

Ivim Services LLC

1d • $90,000 - $110,000 • Remote

About The Position

As the Manager, Lifecycle Marketing, you’ll design, execute, and optimize customer lifecycle strategies that deepen engagement, increase retention, and maximize long-term loyalty. You’ll own the full journey-from onboarding through renewal, upsell, and win-back; ensuring every touchpoint builds stronger relationships and measurable impact. This is more than just a marketing role. It’s your opportunity to shape how patients experience care, create programs that directly improve health outcomes, and drive sustainable growth for a mission-driven company.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related fieldrequired.
• 5+ years in lifecycle, retention, or CRM marketing, with at least 3 years in a leadership role.
• Proven success managing lifecycle programs for subscription-based or D2C businesses.
• Strongtrack recordof reducing churn and driving measurable improvements in LTV.
• Hands-on experience with lifecycle/CRM platforms (e.g., Braze,Klaviyo,Iterable, Salesforce Marketing Cloud, Customer I.O.).
• Strong analytics skills with platforms such as GA4, Amplitude,Metabase, or Looker,Northbeam.
• Skilled in A/B testing, cohort analysis, and customer segmentation.
• You lead with empathy and compassion, and curiosity creating meaningful connections with patients and teammates.
• You adapt easily to change and stay grounded in fast-paced, remote-first environments.
• You communicate clearly and work well across teams, valuingcollaborationand shared success.
• You bring curiosity to your work and continuously look for ways to grow and improve.
• You’remotivated by purpose and committed to making a real impact on people’s health and wellness.

Nice To Haves

• MBA or advanced certifications in CRM, retention, or analytics preferred.
• Familiarity with SQL, CDPs, and data visualization tools is a plus.

Responsibilities

• Lead the development and execution of lifecycle and retention strategies to increase subscriber retention, reduce churn, and build long-term loyalty.
• Design and implement customer loyalty and referral programs to drive advocacy, repeat engagement, and word-of-mouth growth.
• Deliver a 12-month lifecycle and retention roadmap with initiatives, KPIs, and timelines.
• Own and continuously refine the end-to-end customer lifecycle journey (onboarding, engagement, upsell, cross-sell, renewal, and win-back).
• Develop personalized, data-driven lifecycle flows that maximize engagement and lifetime value.
• Maintain detailed customer journey maps and lifecycle flow documentation.
• Partner with product and patient experience teams to ensure lifecycle communications are integrated with care pathways.
• Develop, execute, andoptimizelifecycle marketing campaigns across email, SMS, portal/app experiences, and other relevant channels.
• Manage automated flows for onboarding, subscription engagement, reactivation, and win-back.
• Continuously test and refine lifecycle touchpoints to improve conversion, satisfaction, and retention.
• Analyze customer data and behavioral patterns to uncover lifecycle gaps, risks, and retention opportunities.
• Segment customers effectively to deliver personalized messaging and offers at each lifecycle stage.
• Leverage analytics platforms (GA4, Amplitude,Metabase, Looker,NorthBeametc.)totrack KPIs, measure campaign performance, and provide actionable recommendations.
• Partner with growth, product, dev, brand, and clinical teams to align lifecycle strategies with company goals.
• Support launches, promotions, and patient care initiatives with integrated lifecycle campaigns.
• Work with data science to improve personalization, segmentation, and predictive retention models.
• Define and track lifecycle KPIs tied to LTV, AOV, churn reduction, and engagement.
• Deliver regular campaign performance reports (bi-weekly or monthly) with insights and recommendations.
• Present quarterly lifecycle and retention strategy updates to company leadership.
• Build, mentor, and lead a team of lifecycle and retention specialists as the function scales.
• Foster a culture of testing, innovation, and accountability in lifecycle marketing.
• Execute other CRM- and lifecycle-related initiatives as assigned.
• Stay current on lifecycle marketing best practices, industry trends, and tools to ensureIvim’sstrategyremainsbest-in-class.

Benefits

• Competitive pay that reflects your experience and the impact you bring
• Comprehensive benefits package, including health, dental, and vision insurance
• 401(k) with employer match to support your long-term financial goals
• Generous PTO and a flexible remote work environment that supports work-life balance
• ExclusiveperksthroughIvimAtWork, including discounts onIvimservices, wellness offerings, and products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees