Lifecycle Marketing Manager
About The Position
NEXT’s mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. Simply put, wherever you find small businesses, you’ll find NEXT. Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in. Position Summary: We are looking for an exceptional go-getter to join the NEXT Insurance team as Lifecycle Marketing Manager to help our small business customers not only reach their goals, but exceed them. This role will help strategize and execute our data-driven lifecycle initiatives across multiple channels, measure performance, and run experiments to continually optimize customer engagements. A self-starter who proactively chases new ideas and opportunities, loves to build, and moves with high velocity. Collaborating intimately across product, data, engineering, and other areas of marketing will be a core exercise to success. The bar is set high but if you are excited about making a real impact to help entrepreneurs thrive, we would love to have you join us on this journey!
Requirements
- Audacious thinker who can bring big ideas to the table
- 5+ yrs of lifecycle marketing experience such as lead conversion, cross-sell, up-sell, retention
- 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
- Veteran of designing and running experiments
- Strong analytical skills to measure impact, lift, and attribution
- Has worked in dynamic and fast-paced environments while wearing multiple hats
- Highly organized with excellent project management skills, adept at seamlessly managing multiple projects
Nice To Haves
- Super driven and self-motivated
- Extreme ownership
- Proactive and independent thinker (ideas)
- Strong communication skills
Responsibilities
- Develop data driven engagement and content strategies to customize and personalize user experience to drive lead conversion.
- Execute and deploy automated journeys, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail.
- Design and run experiments to drive incremental lifts and gain insights.
- Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities.
- Collaborate with cross-functional teams including product, data, engineering as well as inter-teams within marketing.
Benefits
- NEXT employees are eligible for our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
501-1,000 employees
