Manager, Label & Product Management

Warner Music•Los Angeles, NY

2d•Onsite

About The Position

At Warner Music Group (WMG), we are a global collective of music makers and music lovers, tech innovators, inspired entrepreneurs, game-changing creatives, and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment. WMG is committed to creating a work environment that actively values, appreciates, and respects everyone, encouraging applications from people with a wide variety of backgrounds and experiences. ADA, the independent sales and marketing arm of Warner Music Group, strives to provide independent artists and label partners with the resources, relationships, and experience required to share their creative vision with a global audience. The ADA Label Management team works closely with distributed artists and label partners to promote music globally and optimize sales opportunities, collaborating with various internal departments and the wider Warner Music Group. This role is a unique opportunity to work with exciting signed artists and independent label partners, guiding them through best practices and helping to get their creative content to the masses. It offers visibility and engagement in new methods of music consumption, with an emphasis on Product Management and Digital Strategy, allowing for a meaningful impact on ADA’s business and the development of strong relationships with partners and colleagues.

Requirements

Be able to advise labels on release strategy to optimize single + album roll outs.
Be capable of converting streaming and social data analysis into practical strategies.
Have strong understanding of DSP backend platforms.
Showcase a strong knowledge and passion for music across all genres.
Be motivated, creative, innovative, highly organized, detailed and multitask oriented while working under pressure.
Have strong management skills with the ability to drive projects to completion.
Have excellent oral and written communication skills.
Have the ability to translate analysis into actionable strategy.
Have an exemplary knowledge of the digital media with an understanding of how it influences and moves popular culture.

Nice To Haves

3+ years of label / distribution experience passionate about Product Management and Digital Commerce/Marketing
Passion for Urban/Pop music
Proficient understanding of digital accounts with the ability to establish and cultivate those relationships
Broad knowledge of music, independent record labels and artist managers
Strong knowledge of sales and production/metadata
Demonstrated ability in encouraging effective partnerships with indie labels, musicians, and music industry representatives
Experience with Photoshop, basic HTML and social media publishing tools
Knowledge of digital advertising tools
Bachelor’s Degree preferred or equivalent business experience

Responsibilities

Be the main liaison between a select group of ADA distributed label partners along with the internal global teams.
Develop positive relationships with key individuals at distributed labels, artist management companies and directly with artists.
Ensure that all partners are informed of all ways they can best work with ADA in order to maximize the relationship.
Stay updated and educate all partners on top strategies for priority digital commercial accounts along with emerging trends in music consumption.
Work closely with ADA’s integrated digital marketing and commercial teams to bring campaigns and initiatives to life.
Construct community/fan-building initiatives while brainstorming to implement exciting new online content and activations and optimize them for each distribution platform.
Work closely with ADA's team to plan, assess, and participate in artist campaigns to improve digital marketing exposure and track performance indicators.
Develop weekly performance reports for internal teams and partners to gain insights into the frequency of priority projects.
Provide account management teams with key marketing & sales information on new releases, on-going priorities & general label activity.
Organize/lead set-up meetings for key releases including managing follow-up/action items.
Analyze sales data with an effort to identify and optimize opportunity.
Implement, coordinate, and complete creative marketing, including managing project budgets.
Identify and secure Label Services opportunity including radio, online marketing, press, synch, ticket bundling and more.