Manager, Investment Marketing

RBC•Toronto, ON

7d•Onsite

About The Position

The Manager, Investment Product Marketing drives marketing initiatives to support sales and engagement across RBC Global Asset Management's expanding ETF portfolio, with a focus on the RBC iShares alliance. This role serves as a brand ambassador, collaborating with internal teams (product, distribution, digital, design) and external partners to execute product launches, campaigns, and advisor education initiatives. Success requires strong project management skills, deep investment product knowledge, and the ability to analyze metrics to optimize business impact.

Requirements

5+ years of product marketing experience, preferably in asset management or the investment industry
Strong knowledge of investment products (ETFs, mutual funds) and industry trends
Proven experience with marketing technology platforms (e.g., Marketing Cloud, Seismic, Marketo, Mailchimp, Poppulo, Pardot)
Excellent project management, organization, and time management skills
Demonstrated ability to manage multiple priorities and collaborate with cross-functional teams under tight deadlines
Detail-oriented with exceptional written and verbal communication skills
Advanced proficiency in Microsoft Office Suite

Nice To Haves

University degree in Business, Marketing, or related field
Mutual Funds licence or Canadian Securities Course (CSC)

Responsibilities

Lead end-to-end ETF product launches, including creating comprehensive marketing plans, managing stakeholder approvals, and coordinating cross-functional teams (digital, design, content, advertising, distribution) to deliver impactful launches
Create and update marketing materials, collateral, videos, surveys, and communications with complex work-back plans, managing extensive reviews and stakeholder engagement
Manage production, translation, compliance, and approval processes for national and regional programs and campaigns
Lead digital initiatives for ETF education and products on the advisor portal (rbcgam.com) to support advisor skill-building, education, and client interactions
Promote key messages, events, and content using marketing platforms including Marketing Cloud, Aventri/Stova, Chime, and other digital tools
Ideate on and execute opportunities to improve engagement and brand building
Project manage initiatives from start to finish: run meetings, obtain stakeholder approvals, work with internal and external partners, and track deliverables to keep projects on schedule
Manage multiple projects simultaneously using Wrike or other project management platforms
Build and maintain relationships with sales, product, digital, design, and compliance teams to identify and execute brand-building opportunities
Analyze engagement and effectiveness metrics to make data-driven recommendations that improve efficiency, reduce costs, and enhance brand experience
Stay current on investment industry news and trends, understand investment products, and demonstrate ability to edit and develop product-focused content