Senior Manager Marketing Investment Planning (Temporary)

the LEGO Group • Boston, MA

1d • Hybrid

About The Position

Are you ready to elevate global marketing excellence by crafting strategic investment plans that improve ROI and enhance alignment across the diverse markets of the LEGO Group? Join us in shaping the future of marketing at the LEGO Group, where your innovative strategies will drive impactful results across the globe! This is a temporary position with a duration of approximately 12 months based on business needs.

Requirements

• Proven experience in marketing investment planning or business analysis with a regional focus.
• Strong grasp of data analytics and its application in marketing investment decision-making.
• Experience with Marketing Mix Modeling and forecasting sales based on marketing channels.
• Demonstrated ability in strategic planning, with the ability to align marketing initiatives with overarching corporate objectives.
• Effective communication and engagement skills with a track record of building consensus.
• Agility in adapting to new trends and changing market conditions to optimize marketing investments.
• Leadership experience with a background in cross-functional team collaboration.
• Bachelor’s degree in Marketing, Business Administration, Finance, or a related analytical field.
• Professional level in English required.

Nice To Haves

• Master’s degree in a related field.
• Experience with integrated commercial planning and marketing spend guidelines creation.
• Strong project management skills with an emphasis on time-bound deliverables.

Responsibilities

• Drive global marketing performance by developing strategic investment plans that optimize ROI, align with our marketing strategy, and enhance cohesion across LEGO Group’s diverse markets.
• Shape marketing assumptions for consumer audiences and LEGO® themes as part of the Integrated Commercial Planning (ICP) process, partnering closely with various global and regional marketing and commercial teams.
• Lead the allocation of marketing funds to ensure optimal impact and alignment with global targets for both in-year and future (Y+1) investments.
• Assess the impact of marketing activities and investment changes on long-term demand, providing key inputs for early planning phases.
• Develop and communicate investment strategies and guidelines that enhance Return on Marketing Investment (ROMI) based on audience insights, business performance, and modeling outcomes, and advise on budget allocation to drive marketing effectiveness and efficiency.
• Cultivate and maintain strong, trust-based relationships with both global and regional partners across functions and seniority levels, aligning priorities, influencing decision-making, and driving followership to advance shared commercial and marketing objectives.
• Use data and analytics to identify global and regional trends, risks, and opportunities, informing future investment decisions and supporting performance and demand planning.
• Deliver ad-hoc theme or audience analyses to enhance business visibility and contribute to global insights when required.
• Contribute to process and project improvements that strengthen team efficiency and satisfaction.
• Play your part in our team succeeding The Senior Manager Marketing Investment Planning plays a critical role in guiding global marketing ambitions to regional marketing planners. Through strategic foresight and data-driven decision-making, this role ensures marketing investments deliver strong returns, strengthens brand impact, and enables scalable growth across markets.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Senior