Manager, Intelligence & Strategy

Nestle Operational Services Worldwide SA•North York, ON

1d•CA$120,000 - CA$135,000•Hybrid

About The Position

This role involves developing the strategy for consumer and shopper insights and analytics in the Division, using the full spectrum of research tools and syndicated data, along with advanced analyses and strategic thinking to inform decisions that improve consumer and shopper engagement with the brands. You will also be the key lead to build strategic decision making, capability, and insights using a wide variety of consumer, shopper, and marketplace methodologies and tools in partnership with the category team. Intelligence and Strategy Managers lead work in 5 key areas: Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding; Category, Brand and Marketplace data integration, insights and analytics focused on providing superior insight and story-telling to the business; Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders; Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace; Building the capability of the full commercial team (Marketing and CSD) to use insights and data for enhanced strategic thinking and decision making. Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, BHT, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources.

Requirements

Minimum 10 years Insights/Analytics experience (multi-category, CPG experience)
Proven experience in connecting consumer and shopper data to in market actions and results on CPG businesses in Canadian marketplace
Leadership Experience in leading/mentoring cross functional teams
Demonstrated ability to generate actionable insights out of big data and strong storytelling to drive understanding across the team
Ability to disseminate and synthesize diverse and vast data while communicating simply to non-analytic audience and senior leader stakeholders
Proven skill in crafting efficient solutions and using insight to drive decision making in a challenging setting and involving various collaborators

Responsibilities

Designing the short and long-term strategic and consumer/shopper plan for the division.
Proactively working with Marketing and CSD to identify the biggest issues and questions on the business.
Using advanced insight/data analysis and strong storytelling to understand business performance factors, and working with marketing on category and brand growth strategies.
Playing an important role in upfront innovation, helping champion, test, and refine ideas that are set up to win in the Canadian market.
Collaborating with and coaching Marketers and CSD to improve their business insight through understanding consumer and shopper data.
Contributing to the development of annual business and category plans, ensuring the consumer and shopper are at the core of the strategic plan.
Developing a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leveraging that knowledge to improve business performance.
Being the strategic lead to the Marketing and CSD teams to create engaging brand experiences, strong in-market activations, and winning innovations that are rooted in consumer and shopper understanding.
Managing direct reports in the Intelligence & Strategy team in the business to benchmark measurement and "how to win" actions (category, brand, innovation score-carding), and ensuring monthly reporting and tracking processes are delivering actionable outcomes for the business team.
Leading the team to establish key metrics and develop measurement tools to assess in-market effectiveness, brand equity, and return on marketing investment.
Applying best practices to lead upfront innovation ideation and validation, including identifying areas for growth and quantifying the impact of innovation in the marketplace.
Tracking performance of key Innovation launches through delivering tracking tools, compelling Insight decks, competitive cross-Category benchmarks and communicating regular updates to relevant teams.
Leading the Intelligence and Strategy team to automate, build, and maintain advanced tools to democratize data to the team and build capability of the business team to think with data.
Developing, testing, and introducing new digital technologies or methodologies to ensure Nestle is at the forefront of leveraging all intelligence and insight to drive business growth.
Working with the CSD team to lead strategic shopper initiatives and ensure insights generated can contribute to in-market actions, such as aisle reinvention, or improvements on price, promotion, placement in store.
Coaching and developing direct reports, as well as the broader business team in the areas of insights/analytics, thinking with data, and using data for strategic plan development.
Being the expert on all types of consumer and shopper tools and methodologies and manager supplier relationships for third party suppliers such as Nielsen, Numerator, Customer POS data, Ipsos syndicated tools, and custom research methodologies.
Building capability in the Marketing and CSD teams to work with data.

Benefits

Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Four weeks of Vacation and five personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)