Manager, Integrated Marketing, Consumer - DashPass Habituation
About The Position
The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and will own the strategy and execution of marketing initiatives designed to increase member engagement, drive habit formation, and deepen the value members derive from DashPass. This is a unique opportunity to operate at the intersection of innovation and scale—incubating new growth and retention opportunities from concept to launch while optimizing established programs that impact millions of members. The role requires a strong blend of strategic thinking, customer-centric problem solving, cross-functional leadership, and performance marketing expertise, with ownership over a significant marketing budget and measurable business outcomes.
Requirements
- Bachelor’s degree or higher; MBA a plus
- 6+ years of experience in B2C marketing, preferably with a mix of performance, retention, and / or integrated marketing with experience standing up new marketing channels
- The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
- Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
- Experience sifting through a detailed analysis and synthesizing the key points to make data-driven decisions, while still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need.
- A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
- A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
Responsibilities
- Act as the “general manager” within the marketing org to ensure plans are developed in a unified cohesive manner and executed in close collaboration with key cross-functional stakeholders (strategy + operations, finance, product, analytics, engineering, etc)
- Own the DashPass retention marketing strategy — acting as the voice of the DashPass member and the expert for the Marketing organization on what drives engagement, loyalty, and churn
- Identify and execute opportunities to increase DashPass subscriber retention, while establishing the role of marketing in bringing more value to our members
- Lead end-to-end campaign development across CRM, paid media, in-app, push, and SMS channels — from brief and strategy through production, launch, and performance analysis
- Create scalable A/B testing frameworks in partnership with Marketing Insights and Research, with a focus on segmentation, personalization, and first-party data activation
- Set the quarterly marketing goals and KPIs, and partner with Analytics, S&O, and channel teams to establish reporting that tracks progress
- Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations to leadership
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- wellness benefits
- commuter benefits match
- paid time off
- paid sick leave
- medical, dental, and vision benefits
- 11 paid holidays
- disability and basic life insurance
- family-forming assistance
- mental health program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
