Manager, Influencer (Influencer & Content Marketing Team)
About The Position
The Manager, Influencer (Influencer & Content Marketing Team) will play a critical role in end-to-end execution of our influencer and social campaigns from strategy development & editorial planning to data driven influencer identification, contracting, activation and measurement. This role will ensure that paid advertising, social and influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agency partners collaborating and communicating seamlessly. Success requires a strong understanding of social platforms, content and community trends, and audience behavior. Additionally, strong communications & relationship building skills, and collaborative leadership to forecast influencer and social trends and steer stakeholders toward data-backed decisions will be key to success. An innovative mindset with the ability to balance strategy and hands-on execution is essential.
Requirements
- Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
- 4+ years of hands-on professional experience in a social media or influencer marketing role within a large, complex matrix organization.
- Previous firsthand social strategy and influencer marketing experience gained from the brand, agency, or media perspective
- Strong project leadership and administrative skills.
- Exhibits a growth-oriented mindset and the capability to actively help build and scale new organizational capabilities.
- Expertise in using social and influencer marketing analytics platforms and tools such as Creator IQ, Sprinklr
- Exceptional interpersonal skills and ability to operate in a matrix environment.
- Ability to operate with both urgency and precision in execution.
- Strategic and creative thinker with superior problem-solving skills.
- Self-motivated self-starter with proven capacity to take ownership and work independently.
- Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.
- Values-based leadership presence that authentically models’ courage, excellence, equity and joy.
- Maturity and professional discretion required to handle confidential information.
Nice To Haves
- Pharmaceutical influencer marketing experience
Responsibilities
- Inform strategic direction of integrated media campaigns by translating social & influencer trend forecasting insights into bold, innovative campaigns & strategies, ensuring alignment with brand objectives, audience needs, and cultural moments.
- Manage end to end execution of influencer campaigns from strategy development to influencer identification, vetting, activation, paid orchestration and measurement
- Contribute to the development of social editorial calendars, content themes, and cultural/community opportunities, ensuring our channels are in support of business goals and consumer journey.
- Ensure that paid advertising and social & influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agencies are collaborating and communicating seamlessly
- Partner with internal stakeholders and agencies to manage social editorial strategy, production & planning, and paid amplification integration.
- Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective navigation based on marketing briefs.
- Lead partnership operation with media planning team to bring synergies or amplification of campaign ideas.
- Work comfortably with ambiguity to tackle unique and complex social & influencer projects
- Act independently to identify opportunities for improvement and spearhead self-initiated projects applying hands-on expertise within influencer marketing.
- Make recommendations for real-time response as well as long-term optimization of social & influencer marketing campaigns
- Promote adoption of social & influencer marketing best practices for data-informed decision making across Pfizer’s commercial business.
- Contribute thought leadership perspective on connecting ever-evolving social & influencer marketing trends with business impact
Benefits
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- paid vacation, holiday and personal days
- paid caregiver/parental and medical leave
- health benefits to include medical, prescription drug, dental and vision coverage
- Relocation assistance may be available based on business needs and/or eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
